How to Use Technology to Build a Closer Relationship With Your Customers

    [This article was written by Emma Sturgis.]

    You always want to establish a connection with your customers. Not only does it make them happier but it also maintains their satisfaction with your products and services. This can be done through several resources. One of these is technology. This is more than constructing a website. It’s establishing connections that allow your clients to see how your company works. Here are a few ways to use technology to build a closer relationship with your customers.

    Build a Mobile App

    Creating a mobile application for smart devices is one way you can utilize technology. This form of enterprise app development provides a program that current and new customers can use to access your products and services. Furthermore, it can be done from virtually anywhere. The construction and publication of this form of software program isn’t as difficult as it used to be. There are now development firms that produce them within a week. Plus, they utilize low code to smooth operations and minimize attacks by cyber extortionists. Furthermore, online platforms are available where you can design and release a mobile app on your own.

    Write a Guest Blog

    While there’s not much involved in writing a blog, technology helps it get to the right audience. Particularly if you’ve decided to be a guest author on a website within your business sector. Through their SEO setups, your subject matter expertise gets to the right people. One of the best things about a blog is you can deeply delve into the inner workings of your business. There’s no need to keep secrets. In fact, the more readers understand about your company the likelier they’ll visit your website or brick-and-mortar location to make a purchase.

    Establish a Social Media Presence

    Technology has been a boon and bust when it comes to social media. On one hand, there are plenty of platforms to choose from. On the other hand, it’s hard to select the best ones for your company. Needless to say, research is required to maximize this form of technology. Find out what your competitors are utilizing and how it’s working for them. Whatever you do, don’t add yourself to every platform out there. Doing so is only going to frustrate you and exhaust your content.

    Previously, upselling to your customers was done over the counter or on the phone. This only worked part of the time. Fortunately, technological platforms have fine-tuned the upsell. Thus, what you provide as an additional incentive is more intriguing to the consumer.

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