[This article was written by Emma Sturgis.]
Whether you’re a corporate lawyer or a teenager selling donuts out of the back of your truck, social media strategies are essential to building a successful business. In this day and age, to overlook the power of digital marketing is an unforgivable mistake. You’re competing against businesses that know how to reach consumers in new and exciting ways, and it’s imperative that you get into the social media game. Here are the top four reasons why social media usage is so important.
Send Traffic to Your Site
Assuming you already have a website, you can use social media campaigns to drive traffic to your landing page. Getting prospective customers unto your site is a great way to convert them into leads. By posting content with links on Facebook, Instagram, and Twitter, you can significantly increase your website’s overall traffic.
Boost Your Site’s SEO
Search engine optimization, or SEO, is an integral part of any marketing strategy. By optimizing your website for certain keywords, you can put your website on the first page of Google when possible clients conduct their searches. Social media links to your site can help boost your rankings and increase traffic. If you’re not sure how to optimize your site, try hiring experts who will know exactly how to employ SEO for lawyers, donut shops, or any other type of business.
Build Valuable Relationships
Social media is a great way to communicate with your business’s contacts. Not only can you turn consumers into clients, but you can also build on existing relationships using popular social media platforms. By joining groups, responding to comments, and providing valuable content, your business can build essential levels of trust.
Use Social Media for Customer Service
When used properly, social media is much more than a marketing tool. It can provide value to every facet of your business, including customer service. Plenty of consumers, especially young people, prefer social media to more traditional forms of communication. By stepping up your game on Facebook and other sites, you can reach customers on the platforms where they feel most comfortable.
When it comes to running a business, staying ahead of the curve is vital. You can’t sit back and watch as social media recreates the business landscape. Joining popular platforms and learning how to use them will help you in the four ways mentioned above. Once you see your earnings improve, you’ll be glad you uncorked the magic of social media.