Category: Marketing

How to Use Technology to Build a Closer Relationship With Your Customers

[This article was written by Emma Sturgis.] You always want to establish a connection with your customers. Not only does it make them happier but it also maintains their satisfaction with your products and services. This can be done through

Backlink Quality vs. Quantity: What’s More Important in 2021?

[This article was written by Joseph Dyson.] It’s no secret that link-building is one of, if not the most, powerful SEO practices you can incorporate to boost your website’s rankings on Google’s SERP. When you’re building high-quality backlinks for your

How to Reach Your Business’s Target Audience on Social Media

[This article was written by Kara Masterson.] In modern marketing, few strategies are as effective as promoting your products and services on social media. With social media marketing, you can successfully reach huge numbers of people at affordable rates. Here

How To Increase The Visibility Of Your Business With Digital Marketing

[This article was written by Raunak Pandey.] Marketers and business owners would agree that getting to the top of Google searches is very difficult, and cumbersome. A web positioning agency can be an advantage when it comes to achieving this. However,

Looking to Start a New Ad Campaign? Here is What you’ll Need

[This article was written by Lizzie Weakley.] Running an effective campaign requires time, dedication, proper planning, and patience. In addition, a new product in the market requires ethical campaigning to create awareness for the target audience. Here are steps to

Marketing Channels That Are Still Effective for Businesses

[This article was written by Alex Alabiso.] Thanks to the emergence of new technologies, business interactions have improved tenfold. Unlike a few decades ago where brands were limited to traditional methods of marketing, the advent of digital age has made

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