[This article was written by Anita Ginsburg.]
Customer engagement is guaranteed for the success of a business. I dare say this because there is no business without product consumers. It is, therefore, vital for you to appreciate and engage the customers by being willing even to spend to attract more clients or maintain your original clients. The following are five essential tips to help engage clients in your business.
Social Media Presence
Learn to connect with your clients on social media. Once you connect, keep your social media accounts active by interacting with your clients, having fun moments and general talks, and also by posting the positive reviews about your business and continuously updating them. This attracts both more clients and builds clients’ trust in you.
This is a great way to meet and interact with a considerable number of clients at a go. It is also a way to have a one on one type of interaction. Learn to value and celebrate events such as anniversary with your clients and use this opportunity to share your successes and thank them for being a special part of your journey. Host events for new product releases and even take time to illustrate the use of the product. This helps your clients feel appreciated and hence keeping them glued to you.
Share Content and Offers
Inform the general public on product offers that are underway. You can spread this information to the general public by utilizing social media, but you should also share the information with current and past customers. You can utilize phone numbers or email addresses to share the information.
Using phone messages and texts to reach clients will help keep those customers close. This is particularly helpful for small business, especially those that depend on local traffic. This sort of interaction makes potential new or return customers feel valued. To maintain this strategy in the long term, look for texting solutions for small businesses.
Develop an Emotional Connection
Engage your business in non-profit making activities such as being of help to the needy in society and those affected by natural tragedies such as famine and floods. You can use your business products to take part or offer monetary aid through your brand name. This helps your clients connect with you emotionally, knowing you are empathetic and not someone unreachable. This also attracts new clients who might get to see your products at the site.
Respond to Your Clients’ Questions
Give feedback to your client’s questions. This helps you stay relevant to the market by capturing your customer’s present and future needs. It also helps turn prospects into real clients.
In conclusion, a business can only thrive where there is a well-laid strategy to engage your clients in your business through the above-detailed means.
Anita is a freelance writer from Denver, CO. She studied at Colorado State University, and now writes articles about health, business, family and finance. A mother of two, she enjoys traveling with her family whenever she isn’t writing. You can follow her on Twitter @anitaginsburg.