[This article was written by Samantha Higgins.]
When you are trying to attract foot traffic into your store, the primary focus is on your store’s appearance. It would be best if you optimized what you have so you can look your best. With many competitors around you, you want to stand out so that you can grab your target audience. Here are five eye-catching ways to get people into your store.
Optimize the Traditional Banner with a Promo
People love promos because it is human nature to enjoy good deals to save money. The surest way to get people inside the doors of your shop is to provide promotional offers like buy 1 take 1, 50 percent off, or a gift with purchase. Print this promo on a vinyl banner or retractable banner and have this on display outside your store. Make sure you pick a fun design that stands out to draw your clients in.
Leverage Show-Stopping Inflatable Tube Men
Use a show-stopping inflatable tube man, which is an air-powered dancer that captures the attention of your clients instantly. Using an air dancer leads to more traffic and sales. There is a broad range of tube men designs that are fit for any budget. You can try a straight tube with no arms, a tube man with arrows, a dancing tube man with legs, and more. Customize the color and the words to match your business concept. Both the young and old love this dancing tube that captivates the eyes as it sways to the wind. Inflatables are effective at catching people’s attention as they tend to make sharp, random movements that are caught by your customers’ peripherals.
Craft a Memorable Pylon Signage
These pylon signages soar high above the ground and usually spotted above the location of your business. This sign is a marker attached to a skinny, long pole. The primary goal of this sign is to attract the attention of motorists and pedestrians who are a bit further away. The key to a great pylon is to make it double-sided and to use vibrant colors that display your logo and store name. Most pylon signages become land markers. This separates your business from the other stores in the area, while doing the critical job of reflecting your brand’s identity.
Use Eye-Popping Flags
Utilize eye-popping flags that come in an assortment of styles, shapes, designs, and colors. The great thing about flags is they are portable and versatile. You can hang them anywhere like your big picture windows, by the sidewalls, along the streets, as a free-standing welcome sign by your front doors, and more. You can choose from many flag styles like feather flags, avenue flags, banner flags, teardrop flags, garden flags, blade shape flags, flutter flags, backpack flags, and more. These flags can be personalized with your company colors and logo. Choose the appropriate catchy wordings to entice your clients with your wonderful promos.
Let Your Glass Window Tell a Story
Your window design is an invitation for your clients to come in and take a peek at your offerings. A well-designed glass window with a fantastic display is one way to encourage impulse sales. When your foot traffic sees drama in your windows, you pique their curiosity. As a result, a lot of people come into your store. If you create a particularly compelling display, some people even brand this as “instagrammable”. They can’t help but take selfies with your window storefront as their backdrop, which is great for spreading your brand’s reach on social media. It’s a win-win situation for your business. You can start expanding these stories with characters or themes changing each week. This will help keep customers coming back to see what’s new.
There are numerous ways to attract your clients into your store, gain more foot traffic, and boost your retail sales. The important thing to remember is this is not a one-shot deal. It would be best if you consistently worked hard to attract your customers so that they will be loyal to your brand. After getting them into your store, you have to create a remarkable customer experience so they will patronize your products and keep on coming back.
Samantha Higgins is a professional writer with a passion for research, observation, and innovation. She is nurturing a growing family of twin boys in Portland, Oregon with her husband. She loves kayaking and reading creative non-fiction.