[This article was written by Anica Oaks.]
Any good website owner knows that their biggest competition is their bounce rate. When bounce rates are high, it means that customers are hitting the back button and returning to the search engine results. To avoid high bounce rates, here are four things that you can start implementing today.
Start Identifying Which Pages Are Causing the Highest Number of Bounces
Before you spend hours trying to fix every page on your website to be more attractive, you should take a more logical approach. Most have a form of analytics on their website that reveals the bounce rate on each site page. Take a look and identify which of your website pages are causing the highest number of bounces. These will be your starting places on your journey to lower your bounce rate.
Keep Pages Simple and Scrollable
Many people are too impatient to read through multiple paragraphs to find out about your site offerings or to get an answer to their question. You shouldn’t have walls of text on your website as it can deter people right off of the bat. Rather, use whitespace to help keep your content simple and quick to read. Looking at storybrand website examples can assist you in getting a feel for what simplicity looks like.
Add Some Videos
People love to watch videos. Give them the option between reading a couple of paragraphs and watching the same information in a video, and they’ll likely pick option two. You can use this information to your advantage and offer videos on your pages. These are a great way to draw in consumers and keep them on your website.
Speed Up Your Site
Nothing will give you a higher bounce rate than a slow loading website. People don’t have the patience to wait for more than a couple of seconds for your website to load. Rather, these days, they just assume that your website isn’t up and working if it takes longer than five seconds to load. Do yourself a favor and run a site speed test on your site. If you’re getting ridiculous load times, then starting looking at the technical aspects of your site to enhance your site speed.
One should always be mindful of their bounce rate. There’s nothing worse than spending a ton of time crafting your website to only find out that people aren’t staying on it for long. By implementing the four tips above, you’ll be well on your way to lowering your bounce rate.
Freelance writer and web enthusiast