[This article was written by Brooke Chaplan.]
For a nonprofit organization, being able to advertise its services and raise money needed to deliver those services is vital to its success. But, as most nonprofits know, being able to do both of these things in the best possible way can be difficult at times. However, if you are resourceful and determined to see your nonprofit succeed, there are many good ways your organization can boost its advertising and fundraising capabilities. If you’re ready to learn how, here are four top suggestions you should consider.
If you want to raise more money for your nonprofit, data analytics is a must in today’s world. By relying on various modeling methods and detailed performance reports, your nonprofit can identify and reach out to a wider range of philanthropic donors who are well-suited to support your organization’s programs.
When it comes to advertising for your nonprofit, being able to convey an effective message will be crucial to your success. An important aspect of advertising is fundraising. Partner with a company specializing in fundraising management consulting to best make your advertising campaigns work to provide your company with the resources it needs. You will soon have not only the results of an in-depth feasibility study, but also an advertising campaign that uses presentations and other methods that will lead to substantial donations to your group’s annual fundraising campaign.
Behind any great nonprofit organization lies a specific, well-constructed strategic plan. Thus, if you are looking for major improvements in your nonprofit’s advertising and fundraising, rely on management consultants who excel in strategic planning. By bringing together board members, volunteers, staff members, and other individuals involved with your organization, a plan can be created that conveys your group’s values, mission, and goals.
If your previous fundraising goals have not been met, working with consultants who conduct comprehensive fundraising evaluations will likely result in marked improvements when it’s time for your next fundraising campaign. To begin with, consultants will examine your current fundraising materials, which likely include both online and print, to determine if the message being presented matches your organization’s mission and goals. Along with this, using a combination of direct marketing with coaching of staff and volunteers will enable your nonprofit to conduct donor engagement that pays off financially.
Though fundraising and advertising are always two areas that are traditionally tough for nonprofits, taking an analytical look at your organization’s past and current methods can be an eye-opener. By doing so and partnering with fundraising management consulting experts, your nonprofit can reach new heights.
Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She recommends looking into fundraising management consulting. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan