[This article was written by Dawn Castell.]
In the modern society, starting a new business is not for everyone due to the stiff competition and other challenges that entrepreneurs face. However, if you have enough resources, skills and a well thought out plan, you are likely to succeed in your new venture. Today, almost every business is going or has gone digital. The internet brings a variety of benefits to entrepreneurs and big business owners in the world. It enables business people to market their products and services online. One of the benefits of running an ecommerce business is that you reach your target audience from all corners of the world. Customers are moving from physical stores in their regions to purchasing goods and services on the internet. If you want to boost productivity, you should utilize the internet maximally to win as many customers as possible. It is advisable to perform research thoroughly about the product or service you want to market and sell online, which will enable you to target the right audience. Additionally, there are other essential things that you must know when starting your ecommerce business. They include the following:
1. Create a Good Business Plan and Choose a Business Name
Any business, either offline or online, that does not have a business plan is destined to fail. Therefore, when starting your e-commerce business, you need to come up with a perfect plan to help you implement your business ideas. The plan should contain the approaches that you will use to market, finance and run your online business. It should also contain your short-term and long-term objectives. Moreover, it is advisable to choose a professional business name. The products and services that you intend to sell should guide you when choosing a business name for your e-commerce.
2. Research Your Competition
Researching is an essential process that every entrepreneur should observe. It enables you to gain sufficient knowledge about the current market. For instance, when starting an ecommerce business, you need to research to understand more about your competitors and the tactics they use to woo customers. Additionally, researching will enable you to know the areas that your competitors have not exploited fully. You can use the internet to research or gather information from the past clients of your competitors.
3. Understand SEO
When building your online store, you need to learn and understand search engine optimization. For instance, you need to learn how to optimize your site to various search engines, including Google. You should learn how to create high-quality and informative content. If you share valuable content on your site regularly, you will gain more followers. These followers are likely to become loyal customers in the future. Moreover, if you want to increase your online store’s conversion rate, you have to understand various ecommerce optimization techniques, including personalizing referral traffic with an attractive welcome bar. It should appear as a pop up on your site, which should address the customer by his or her name.
4. Create a Customer Friendly Website
You cannot run an online business without a website. You must get an attractive website to help you market your goods or services to the right audience. First, you need to create a business logo that demonstrates what your company will be selling. If you do not know how to create a website, you should hire a professional to perform the job. The expert should help you create a customer friendly website. Your customers should not encounter difficulties when navigating through your online site. You should have an “About Us” page to help you describe what your company does.
Lastly, you should choose the right marketing channels. Marketing should be a continuous process for your e-commerce business. You need to target the right audience when advertising your goods or services. There are different channels you can use to advertise your products and services, including social media platforms and email marketing. It is advisable to integrate your social media accounts with your website. If you observe these things, you will be able to launch and run your e-commerce business successfully.
Dawn is a budding entrepreneur. After graduating with her MBA, she spent a few years working in the CPG industry and a few more working in the business tech industry before she set off to start her own business. She has been consulting with businesses, large and small, on the side ever since.