[This article was written by Hannah Boothe.]
If your ongoing marketing campaigns and the website you currently haven’t significantly increased sales of your product or service, it’s time for a major change. Perhaps your business has a website that is a few years old or needs an upgrade. The art of responsive website design is an ever-evolving one. What might have worked just three years prior might not work as well in the present. This is the primary reason you need to stay ahead of the game if you want your marketing campaigns to be as profitable as you want them to be.
Truly Unique Websites
If you have had your business website built with platforms like WordPress, Squarespace, or WIX, your website will never be truly unique. Although there might be many styles and types of templates to pick from to build your website within these platforms, they were still designed by other people for mass use. Also, when these platforms are finally taken down, as they almost always are, your precious website will disappear as well! Instead, have a web design agency build you a custom made website, and yours will stand out from the competition.
You must take the steps necessary to build a brand that your customer base will recognize. Web designers are highly skilled in the art of creating logos and finding ways of making your website eye-catching, specifically to the kinds of people in your customer base.
Responsive Web Design
Not all people use the same kinds of devices for computing and browsing the internet. You want your business website to load properly on all computerized devices, including smartphones, tablets, laptops, and desktops. If you have customers that can’t view your website on their devices, you will miss out on your opportunity to make them paying customers. Skilled web designers will arrange your content to fit all these devices while ensuring usability and fast navigation. This is known as responsive website design, and websites with the most traffic are designed this way.
To convert visitors into paying customers, you need a website with a fully integrated e-commerce platform. E-commerce integration involves using the right plug-ins to receive orders and sell from your current website if you have one already. Alternatively, you can choose to have a separate online shop along with your initial website and link the two together. For this to work properly, you need to give your potential customers a seamless experience no matter how you approach this.
Integration of Social Media Platforms
Integrating social media into your website will raise your conversion rates exponentially. Talented web designers can create custom social media buttons for your website that stands out from the rest, further helping you build your brand name. Static websites that never change or show any signs of activity can give visitors the impression of an outdated company. You could have a Twitter feed added to your website’s homepage to cover this issue and make your website come to life.
Go even further and have a customized Instagram feed plugged into your website. For example, you could have a live feed of photo testimonials from your satisfied customers added to your website. This is one way of connecting with your past, present, and future customers. Integrating social media into your website will prove to the public that your company is popular and that the product or service you offer is currently relevant.
Digital Sales Automation
Reduce the number of employees on your sales team by implementing sales automation into your website. That way, you won’t have to pay somebody to manually enter customer account information, products, and services available, the price(s) for each product or service, refund information, etc. Have a website design firm streamline all of this so you can focus on satisfying your customers’ needs with your services and products.
If you’re just starting your business and you don’t have any employees, having a website professionally designed can still only help you. A web design company can help you plan and kickstart your marketing campaign(s). Best of all, there will be several tiers of service that you can pick from, based on how much money you have to spend. This will help you to gain online visibility and tools to turn your business venture into a verifiable success.
Hannah is a graduate of the University of Washington in Marketing and English. With dreams of becoming a professional novelist, she also enjoys taking care of her dogs and helping out on her parent’s farm. She loves to read and enjoys cuddling up to a good movie.