What does Mobile App Development mean to Small Businesses?”

    [This article was written by Vijeta Khurana.]

    Do you have a mobile app for your small business? I know, you must be thinking why do I need a mobile app; It’s a commodity of established and popular brands. Do you?

    If we have been discussing this a few years back, it might have been true. But, unfortunately not now. The mobile apps have become an indispensable part of businesses now. The business leaders are realizing the untapped potential of mobile app development and are investing in it, especially small business leaders.

    But, if you are someone who is still stuck with the idea that mobile apps are not meant for small businesses and should be considered only when you are established, this article will be a good read for you.

    Here, we will discuss the major advantages of investing in mobile app development for small businesses, which are as follows:

    1. Improved Brand Presence

    The speed at which the number of startups and small businesses is increasing and competing in the market, it is extremely tough for one to build a market presence. In such a scenario, a mobile app can be your secret tool to make the world fall for you.

    With a mobile app in the App Store/Play Store, your brand won’t be another brand residing in the next street. Everyone around the world will be aware of your business. They will install the app to take your services and share their experience with near and dear ones. Thus, you will be able to build a stronger and positive brand image without struggling for a long.

    1. Wider Targeted Audience

    The biggest boon of a mobile app to small businesses is access to a wider audience. Unlike other traditional methods that make your brand available to some 50-400 people, a mobile app enables you to target millions of users both locally and globally. It helps you to link with people in real-time, provide them with your services, and do business profitably. The biggest advantage of this feature is that you need not shift to some other place or establish another business branch to cover a wider market, a mobile app will do all for you – more effectively.

    1. Enhanced User Engagement

    Thanks to mobile application development, you can keep your customers hooked to your brand like never before. You can:-

    • keep reminding them of your brand through push notifications,
    • personalize their experience by analyzing their activities on the platform via AI and offering customized, location-based services,
    • communicate and respond to their feedback in real-time to make them feel appreciated,
    • enable them to track their order in real-time and perform various other tasks like online payment, all thanks to the idea of integrating a payment gateway into your mobile app.

    By such means, you can prompt them to choose you over your competitors and turn towards your brand whenever they need a related service/product. This factor, trust me, plays a pivotal role in a successful business in the present market region where customer retention is a big challenge for the established brands as well.

    1. Real-Time Communication

    A business mobile app helps the small businesses get in touch with their customers and cater to their needs in real-time. It enables you to understand their needs, behavior, and demands. With the insights gained, you can improve your existing services as well as roll out new offers/services/products. And the best part is that you can connect and operate 24×7. Yes, unlike the traditional communication means, you can employ a mobile app to connect with your target audience day and night, share images, videos, real-time location and much more, resulting in ensuring you both are at the same page.

    In this way, you can build better customer business relationship and earn the trust that could bring business to you for years and years.

    1. Higher Revenue Generation

    A mobile application can provide you with a complete set of new opportunities to engage your audience, make them familiar with your services/products and offers associated, and prompt them to place an order, using the native device features like Push notifications, GPS, and sleek and smooth app design.

    To discover how much money you can earn with a mobile app, read here.

    1. Effective Marketing

    Promotion of products and services are again easier with the help of a mobile app. A mobile app brings you closer to your end users, provides you with insights and analytic data to understand their needs and serve them with the best

    Now as you know the perks of having a mobile app for small businesses (as covered in this article), look forward to it. Come up with a perfect business app idea, pick the right mobile app platform, hire a reputed mobile app development company and enter the mobile market. Make the world know about your business and praise your products/services.

    Author Bio:

    Holding a Bachelor’s degree in Technology and 2 years of work experience in a mobile app development company, Bhupinder is focused on making technology digestible to all. Being someone who stays updated with the latest tech trends, she’s always armed to write and spread the knowledge. When not found writing, you will find her answering on Quora while sipping coffee.

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