[This article was written by Meghan Belnap.]
The world of advertising has changed, and businesses need to change with it. Instead of using tried and true methods to spread the word about your business, it’s time to stretch a bit and to really embrace some of the newest ways of staying in contact. Below are four great ways that businesses are really upping their ad games.
Social Media Accounts
A great social media account can do a lot for a business. On a very basic level, it’s a good way to keep customers informed about what your business is doing. Beyond that, though, a good social media account can help to give your brand a personality. If you’re looking for a way to meet your customers where they already spend a great deal of their time, you’ve got to invest in a good social media program.
Phones are ubiquitous, and all good advertising plans should keep that in mind. Working with a text message system for business can allow a business to send relevant texts directly to customers, informing them about new products and even giving them access to great new deals. If you can send out a reasonable number of texts each month, you’ll definitely see an uptick in engagement from your customers.
Always try to make sure that your advertisements are placed where customers will actually see them. Bus wraps are great because they’re a form of passive advertising that people will see, incorporate into a part of their daily lives, and then remember next time they drive by your business. A good bus wrap can do an awful lot for raising the profile of your business.
Finally, it can help to really make a big deal about new initiatives. If you have a great new product or service, make sure to advertise it! Bring in your customers, give great discounts, have music playing, and even offer food and drink. Make your business not just a place where your customers shop, but where they go to celebrate. Making this connection will allow your customers to become far more comfortable with the idea of visiting your business whenever they want to feel a bit happier.
It’s never a bad idea to try new ways to engage with your customers. Whether it’s electronic communications or an old-fashioned party, taking these steps can really have an impact on your business. If you can find great new ways to stay in touch, you’ll find that your customers are much more likely to come back again and again.
Meghan Belnap is a freelance writer who enjoys spending time with her family. She loves being in the outdoors and exploring new opportunities whenever they arise. Meghan finds happiness in researching new topics that help to expand her horizons. You can often find her buried in a good book or out looking for an adventure. You can connect with her on Facebook right here and Twitter right here.