Tag: brand

How a Start-Up Can Capitalize on Promotions to Create Buzz

Buzz is an important part of any company’s success. With the advertising market saturated, buzz is becoming an increasingly reliable way to gain popularity and grow a business. Start-up companies can benefit greatly from buzz because they are new to

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What Your Business Colors Say About Your Brand

[This guest post is by business branding consultant Scott Quinlan.] Small companies sometimes struggle with their image. Big corporations pretty much have it nailed down. What’s the dividing line here? Usually, it’s color—as in, the company’s colors. Studies have shown

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7 Tips for Repairing Damage Done to Your Brand’s Reputation

[Today’s guest post comes from freelance blogger Stephanie Marbukh.] What do consumers find when they search for your business on the Internet? Whether you are just starting out or have an established company, your online reputation is an important factor

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Friday Favorites: Great Business Advice

You don’t have to be a newbie to benefit from solid business advice. For entrepreneurs and small business owners alike, here are three blog posts from this week that got our gears turning! “How to Improve Sales 5X by Focusing

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