Tag: advertising

Back to the Basics: 7 Offline Marketing Tips

[This article was written by Jessica Velasco.] The digital age is upon us, and daily life reflects this fact. Internet users can do just about anything online—which is a fact not lost on business promoters. In today’s world, a marketing campaign

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Leveraging Technology for Integrated Marketing Communication

[This articles was written by Jim Rutherford.] There is so much clutter in the consumer consciousness that marketing a unique message that resonates is nearly impossible. In order to separate from the mundane and the profane, it is more important than

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Will Groupon help your business?

Last Friday night we went out to dinner with another couple in the midst of some pretty heavy snowfall. We decided to go to a new barbecue place that had recently opened up, and it was packed! We spoke with

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