Search Engine Optimisation: Your Honest Guide

    [This article was written by Cooper Galloways.]

    Search engine optimisation or ‘SEO’ is a topic that is readily discussed but highlights an area that many people actually have minimal knowledge on. Here we aim to dispel some common misconceptions about SEO, in turn providing you with a clear guide.

    Guarantee of first rank:

    Many say this just to attract customers. But, the truth is, that nobody can guarantee any rank in the search engine result page. However much one knows, he or she can never guarantee that visibility will be achieved. You can find such bluffing statements in many of the company sites, but don’t let them fool you.

    SEO is a one time activity:

    SEO needs to continue, on and off, as long as your site is in existence. If you stop SEO once, the effect is not felt; rather it is felt in the next months or years. If you stop it in time, it will again start to occur again when you start to build up again.

    PS spinners help optimize the website:

    PS spinners are designed to provide data that normal programmers cannot provide. If you believe otherwise, you are deluded. The data provided by spun articles is real only in the sense that it has been spun. Meta tags, html tags, URL names etc are not considered to be real data. They are only pieces of data that are submitted to the search engines and then measured by their algorithm.

     SEO is essential:

    If you still believe that SEO is the least important aspect of internet marketing, then you must update your mindset. It is a myth that SEO is going to fade away with time? Absolutely not… rather, it is going to grow further! newer and newer techniques are going to emerge and newer methods are going to be tried for maximum effect.

    Your business’ profit depends on SEO:

    How can you earn if you don’t optimise your web? Your earnings will rise high if you have optimised your website as it is the most effective way to attract traffic to your site. Instead of spending money on pay per click, it is better to spend money on SEO.

    If you believe in SEO, then pay per click is only necessary at a minimal level. You can make more money by using search engine optimization to boost your site. Instead of using pay per click, it is better to spend money on trustworthy links.

    SEO is expensive:

    How can you afford to live in a big house with lots of expensive furniture if you don’t earn? A sound knowledge of SEO and SEO for link building can earn you lots of money by saving you thousands of dollars.

    No HTML knowledge required:

    It is sometimes easy to get the knack of HTML jargon. But, that is not the truth. SEO covers a lot of ground, both with HTML and with the accompanying tools and methods. Even if you are a techie, it is not at all time consuming to learn HTML if you want to have a successful career in the SEO industry.

    It is OK to learn new techniques:

    SEO is a snapshot in time. The search engines are constantly changing their algorithms and regulations. Search engine optimization is an ongoing process. You must keep yourself updated with the latest changes so that your site is not made to fail in the face of these changes. It is OK to take a course on SEO. When you finish your course, you will be familiar with the latest SEO tools.

    Once you have updated your website with unique content and interesting features, you are almost ready to start building your business! Start getting strong traffic to your site and increase your sales by learning and applying search engine optimization to your site.

    Author Bio:

    Prior to becoming an online article writer for Technical Writers, Cooper took the opportunity to explore the digital world with a range of academic and training courses. His first hand experience within the digital marketing and tech industry, in addition to his degree in English Literature, cemented his career in creating content regarding all things marketing and technology.

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