[This article was written by Emma Sturgis.]
Marketing your small business can be daunting due to financial constraints. Luckily, there are several things small business owners can do on a shoestring budget to generate new leads and maintain their customer base. The birth of digital marketing made it easier for small business owners to attract and maintain buyers. Here are marketing techniques small businesses should embrace in 2021.
Invest in a Quality Website
Whether you are an e-commerce business or run a brick-and-mortar store, the user experience of your landing page plays a crucial role in attracting and maintaining customers. The first impression of your website matters. When a potential new customer is referred to your business, the first thing they do is check whether you have a business website. A website allows potential customers to know what your business has to offer. A well-designed landing page is helpful and builds trust with your potential customers. With modern technology resulting in many people using their phones to browse the web, you will also want to make sure your website is mobile friendly. If not, this can severely affect your visibility on search engines.
Identify Your Audience
If you don’t know your target audience, you may be wasting your time, money, and energy on people who may not need the products and services that your business offers. Conduct extensive research to determine the gender, social class, age bracket, and location of the population that need your products and services. Send out surveys to your current customer base to get a feel for their demographics. You can also understand what they like most about your business and why they are drawn to it. This will help you make your marketing tactics more specific.
Grow Your Social Media Presence
Social media has grown tremendously in the past few years. It is estimated that an average American spends four hours on social media every day. Billions of people have access to social media, so building your presence will expose your business to a larger audience. Create a company’s Facebook, LinkedIn, Instagram, and Twitter accounts, among others. Many people will first go to a company’s social media profiles to learn more about them and see what kind of products they offer. Making sure your profiles are up-to-date and that you are regularly posting will improve customer engagement.
Participate in Networking Events
Attending networking events will not only help you meet other entrepreneurs, but also get to hear what people think about your business. Instead of attending such events to sell your products and services, strive to connect with customers and other professionals at a personal level. In most cases, friends turn out to be loyal customers and refer other people to your business. Take advantage of networking events to find customers you otherwise wouldn’t have the opportunity to reach.
Post Blogs Frequently
Prioritize SEO articles to show your audience that you have vast knowledge in your niche. Blogs are not meant to sell; they are meant to give your readers essential tips. Informative blog posts will establish your expertise in your field and build trust with your customers.
According to experts, the conversion rate of marketing is extremely low. Therefore, it is imperative to be consistent in your marketing campaign. The marketing industry is volatile; thus, you need to stay on top of current trends to remain competitive in the marketplace.
Emma is a freelance writer based out of Boston, MA. She writes most often on health and education. When not writing, she enjoys reading and watching film noir. Say hi on Twitter @EmmaSturgis2