[This article was written by Anita Ginsburg.]
Opening the business is only the beginning of your journey. What comes next is capturing the attention of the public eye. However, this can be more difficult than you think. You’re not the only one who is trying to garner attention to your business. In this article, we’ll go over how to get your brand noticed and cut through the noise.
Prove Your Reliability
No matter what type of business you’re trying to promote, you need to show people that you are reliable. You can only build a client base through the trust they put into you and your business. Incorporate a live chat option on your website that’s operational 24/7. Have someone available to answer questions, even if it is a bot. This sets the stage for positive customer service reviews, even before your launch date.
Understand Your Niche
A business is a business, but what makes them different from each other is the niche they fill. Understanding and capitalizing on this niche is what makes your brand unique. However, not truly understanding your niche or the people you want as customers can make marketing difficult, not to mention costly. Unless your niche is something that’s incredibly uncommon, expect to be met with fierce competition. To be ahead of your competitors, research trends that are happening within your niche. If you are unsure how to research your competition, a digital marketing agency can design a strategy that outperforms your competition. This type of strategy is multi-factored and involves many moving parts.
For example, after identifying your competition and analyzing their marketing strategy, the digital marketing agency you choose can create ad campaigns that attract your ideal customers and move them along the buyer’s journey. This campaign may include developing sales funnel ads, email marketing campaigns, and managing Google AdWords campaigns.
A lot of brands underestimate the power of engagement. Long gone are the days where calling a company counted as engagement. With the ever-changing evolution of technology and the internet, engagement comes in many forms. You can send customers satisfaction surveys, do follow-up calls regarding their experience and host giveaways on social media platforms. In fact, hosting a giveaway prior to your actual launch date can do wonders for brand visibility.
Build Brand Loyalty
Regardless of your niche, you need to build brand loyalty. This starts by providing your target audience with useful information for free. This can include blog posts, white papers, and even monthly newsletters. In addition, you can even start a type of membership that provides exclusive benefits for signing up. You can offer things like a free membership trial or other freebies such as a branded shirt or thermos and early access to content and products. Stuff like this provides incentive for your clients to remain loyal to you.
When it comes to digital marketing, even the smallest brands can get noticed. Take the time to create a solid marketing strategy and be sure to perform an A/B capital before running your first campaign.
Anita is a freelance writer from Denver, CO. She studied at Colorado State University, and now writes articles about health, business, family and finance. A mother of two, she enjoys traveling with her family whenever she isn’t writing. You can follow her on Twitter @anitaginsburg.