[This article was written by Rachel Marcelo.]
Every business’ goal is to be successful, and if you do a quick search on the Internet you’ll find that there are a million and one ways to achieve this. Things like putting together a business plan, finding effective sales strategies, and even working on authenticity and transparency have all been touted as efficient ways to gain success in business. While there’s no one-stop solution that exists for putting together a profitable company, there are certain ways you can ensure that you’re closer to reaching that goal.
So here are a few of the lesser-known strategies for creating a successful business.
Cultivating Soft Skills
Even the most successful business isn’t going to work out if there’s poor communication. Our post on ‘Soft Skills Get Hard Results’, discusses at length about the benefits these skills have for entrepreneurs and leaders. While hard skills like programming or marketing may be essential in getting your business off the ground, soft skills like empathy and communication are essential in ensuring that your business is running smoothly. Developing soft skills among your employees and staff can also ensure that there are fewer communication hiccups and a higher chance of employee satisfaction.
Marketing can be tricky for any business, which can be a bit of a bummer given how important the right marketing strategy is to a successful company. One way to ensure that you’re keeping on top of your marketing game is by learning how to link together strategies. Because marketing campaigns can cost so much, it can be tempting to put all your eggs in one basket and only invest in what seems to be working for you. But marketing solutions company Triadex Services has found that integrating strategies, such as email marketing with direct mail marketing, can be more impactful. Each strategy will have its weakness, but putting them together can help make sure that all bases are covered.
Investing in Employees
Your employees can be some of the greatest assets of your business, which is why it’s so important that you invest in their growth. Companies can’t be faulted for wanting efficiency, but going through a revolving door of employees and new hires just so you can pull in a better CV isn’t the way to do it. Costs for hiring new blood can be more expensive than simply training and retaining what you have, and a work environment that fosters employee growth might even be more profitable in the long run. Entrepreneur suggests that investing in your employees can actually be a great business opportunity, and can build you a solid reputation in the market, better relationships with your customers, and more engaged and effective employees.
Create New Channels
Sticking to traditional tools is all well and good, but in a world of constant innovation, customers may be more impressed by companies that show they have a voice. Enter podcasting. Forbes has found that podcasts are a growing market, with over 24% of Americans tuning in to at least one. As the medium grows in popularity, it can be a great opportunity for businesses to reach out to their customers. Creating a podcast focusing on your field or product can be a unique way to reach out to your customers and enrich your relationship with them, while also drawing in new faces. It can also be an internal learning opportunity, as you can invite outside guests as well as expert employees to share insights and build rapport.
Rachel is a freelance marketing specialist. She has worked with different clients and specializes in digital marketing. She had the opportunity to be able to visit different worlds and places without getting off of her chair, thanks to gaming. She’s also a mom to a 5-month-old labrador named Bruno.