[This article was written by Craig Middleton.]
If you are looking to grow your company, then you need great marketers. Marketers are the lifeblood of your business because without getting in front of more customers and telling your story, you can’t get the profits you are after. So look for the following skills whenever you are hiring new members of your marketing team:
The first thing you need to look for in your marketers is the ability to focus on the results. After all, if you have a pretty campaign but customers are not taking action on the backend, then it doesn’t much matter. So be sure that your team members look at the numbers and are focused on the end goals, not just how good it feels in the process.
Hard work and a good work ethic is one of those things that you can’t teach; you can only find the people who already have it. Marketers will need to work long hours and meet deadlines. If they don’t have a strong work ethic, then your job is going to be made much more difficult over the long term.
Communication is essential to marketing. If you don’t have great communicators on your company’s squad then you could risk losing customers, partners, and patience. Great communication is priceless because it helps you cut through the noise and get on the same level as your marketing team.
It is not just with you that communication is important. There are times when you might have a project for a client that is due. You need to update them on the progress of it. With great communication skills, your marketers can convey where they are at and where they need to go with ease.
Long gone are the days where you could just wing it if you were a marketer. In today’s world, you have to have a mind for advanced analytics. So much of the industry today is looking at data and then making big, important decisions with it.
For instance, take an ad campaign on Facebook. Depending on how much you are spending daily, where your target market is, and how much they have converted, you will need to tweak your campaign in a specific way. A marketer who understands how to get tips on innovation and ad strategy from the analytics will give your business an unfair advantage.
There is no such thing as a business that is set in stone. As your company evolves, so will your marketing goals, resources, and challenges. For this reason, it is essential that you hire people who can handle the heat and keep up with the pace of modern marketing.
Cycles of marketing used to take years. In the digital age, they can often take months or even weeks. The hot new platforms that offer great prices on advertisements and marketing campaigns might be gone tomorrow. Therefore, your employees have to understand how to constantly be changing their approach.
Ten years ago, few people thought that the world would look like it does today. With the advent of the internet, technology can change the world within seconds. Your marketers need to be keeping their eyes on the newest technologies.
From chat bots, to AI marketing testing, to dynamic bidding for Google placements, your team should feel comfortable with technology. A marketer who is also a techie will bring a unique mix of skills. They can speak in emotional terms that persuade customers while also understanding the technical realities they are working with.
It is essential to remember that marketing is one of the most important aspects of your business. Without great marketers, you could fall into common pitfalls and miss out on opportunities. So make sure that when you are hiring from now on you use the criteria above. That way you can set your business up for massive success now and into the future.