[This article was written by Anica Oaks.]
Marketing is an essential part of any successful business strategy. Understanding how the digital arena can change your marketing strategy is a must to continue to be successful as technology continues to grow. Display targeting is a necessary sector of online marketing that you’ll need to have your company participating in to stay active.
What Is Display Targeting?
Display targeting, also known as targeted display advertising, is a type of digital marketing strategy that allows you to place your advertisements in front of a select group of users. This group of potential consumers can be based on a wide set of factors that you choose from. Some of these include age, demographics, interests, and online habits.
This Allows You to Choose Your Target Market
If you’ve learned anything about business advertising from your early college years, you know that you need to identify a target market to be successful. While it may seem smart at first to market to all individuals, that’s not the best thing to do. When you utilize services like IP targeting software, you can target consumers who live in a specific region. This is ideal if you’re a service-based company like a plumber. You don’t want to market to the entire United States. Rather, you want to specifically market to your service area.
There Are Two Types of Display Targeting
Now, you should have a pretty good idea of what display targeting is. There are two main categories of this type of marketing strategy that we’re going to discuss. These are website-based targets and user-based targets. You can opt to target a set of websites that are related to your industry. Users who visit these websites will be shown your ads. User-based advertising is when you target a select group of individuals based on their personal qualities, such as their location or age.
Reassessing Your Ideal Consumer Is a Constant Necessity
No business likes to spend money on advertising and not see a return on their investment. To ensure that you’re targeting the right individuals or websites you should be tracking your sale or intake. This way, you can determine what advertising strategies are working and which ones aren’t. For example, you may initially target individuals in their early 20s. However, after your assessment, you may find your customer base is made of up individuals in their early 30s. This will reveal to you to target the new group in their early 30s instead of those in their early 20s.
Understanding display targeting is a necessity for business owners. While you may hire a company or pay an employee to implement your marketing strategies, you still need to be knowledgeable about them. This way, you can ensure they’re effective and a good use of your company funds.
Freelance writer and web enthusiast.