How to Optimize Your Social Media for SEO

    [This article was written by Brooke Chaplan.]

    Social media management as a way to optimized your business is expanding as the population becomes more connected. You can take advantage of this opportunity to increase your business’s sales revenue. Here are some of the strategies that will work for you when it comes to utilizing SEO content on your social media platforms.

    Format Your Website

    You want to drive people to check out your website. Including links to your website on social media takes the guesswork out of people being able to find you. Making your website interactive and intuitive will also help you to achieve this goal. A website that’s relevant and kept up-to-date works in your best interests. For example, changing out blog articles that utilize SEO keeps your website near the top of the list. Advertise your social media updates on your website to increase flow, and advertise website and blog post updates on your social media as well. The interconnectivity of both website and social media SEO will support each other. You will need to be aware of your intellectual property agreements and design and developer rights regarding what content you can and can’t post. A securities or startup agreement law firm like Carter & West Law can help you understand and create confidentiality and terms of service agreements for your website.

    Post Frequently

    It can be challenging to stay on top of social media updates when you’re trying to run a business. In order to stay relevant in the marketplace, you need to post several times a day to give your customers something to keep them coming back to you. Using a marketing agency can help you to achieve this goal. They can give you tips on the types of items that should be posted to drive interest in your business. Some marketing companies will even handle the posts for you.

    Select Keywords

    Keywords should drive your social media strategy. What this means is that you need to trigger search engine optimization through the use of audience engagement. This could include advertising your promotions or giving shout outs to good things that are happening around your company. You want the search engines to be able to pick up on your posts and keep your business relevant. Keyword optimization can help you achieve this goal.

    Increase Sharing Likelihood

    Encourage your customers to share what they see on your social media platform. Some platforms are easier to share from then others. Focus your efforts on these types of platforms so that you can take advantage of the inherent user friendly features of them. Engaging with your customer base gives you a better opportunity to stay at the top because your customers are more likely to recommend you to others. More traffic flow increases your SEO presence.

    Taking advantage of social media and SEO works to your advantage for the long run. Use these techniques to take your business to the next level.

    Author Bio:

    Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan

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