[This article was written by Regina Thomas]
The conversion rate for your business refers to the rate at which potential customers eventually turn into actual customers. This conversion can be when an individual becomes a client, a paid subscriber, a member of a website, and so forth. It can also refer to the number of leads generated by marketing efforts, such as email campaigns.
What does the conversion rate for your business mean? In general, this is the percentage of sales generated by a particular marketing technique. It may be the number of customers who actually make a purchase after visiting a website or landing page. It may also be the percentage of customers who respond to a request for more information about a specific product or service.
How It’s Done
There are many different ways in which businesses measure their conversion rates. The most common is through the purchase of products or services. A company will create a series of offers that target different types of customers. They would then provide these offers to clients and collect the names and addresses.
When the sales are generated, a survey will be sent out to ask how the sale was made. This may include questions about the offer, what type of lead a person received from the offer, what kind of follow-up work the client did with the offer, and other factors related to lead generation.
The next way to track this conversion is through the tracking of visitors who arrive at the web site or a business site. When a visitor is turned into a client, he or she is given a registration form. The forms may request the name and address of the customer. When a client decides to purchase a product or service, the form is submitted and the information is sent to the client. Once the details are confirmed, a survey is sent to the client asking about the sale and other follow-up activities.
Lead capture systems are also used for lead generation. Lead capture systems allow businesses to generate contact information directly from leads by placing them on a mailing list. The contact information is then sent to sales representatives who use it to contact the lead and offer to help them understand the product or service.
Adding social proof, through customer testimonials or case studies, to the website almost always increases conversions very significantly. If you have a website for your business, be sure to include a “Contact” button on all of your pages.
If people see that they can contact you, they are going to want to do so. If they see that their contact info was available to them, they are much more likely to give you their contact info.
Content is also key, especially when you are working with SEO. The more content you have on your site, the more people you will attract to come to it. By having enough content, you are also making it easier for the search engines to find your site and index it.
You may also notice that some are going through the whole process of purchasing something on your website; however, they don’t complete the sales process and abandon the site. One thing to help prevent or improve this is retargeting that customer through direct mail retargeting. This means that the customer will be contacted and asked perhaps why they walked away or it may say something like “your items are still in your cart” to remind the customer that they haven’t been forgotten about.
In conclusion, if you want to become a successful business owner, you need to start thinking about all of the different ways that you can boost your conversion rate and increase sales. There is a lot out there, but this article gives you a good introduction to some of the best tips that you can use.
There are a lot of different ways to increase your conversion rate, but they are all based around one thing. – having a strong online presence.
Regina Thomas is a Southern California native who spends her time as a freelance writer and loves cooking at home when she can find the time. Regina loves reading, music, hanging with her friends and family along with her Golden Retriever, Sadie. She loves adventure and living every day to the fullest. If you are interested in learning more about direct mail retargeting, Regina recommends checking out EarlyExpress!