[This article was written by Dawn Castell.]
Maybe you have a crazy idea to open up a business or a company. Or maybe you have a small company that is doing well but you would like to grow your company and see it flourish. There are different techniques and strategies that you can use to make sure your company stands out from other companies. Since a lot of people use the internet and different online sites the success of your company can depend a lot on your online presence.
Here are 5 things you can do to make sure your company has good online resources and a good online presence for your customers:
Design and Logo
This is a good starting place if you have no idea where to start. You will need to come up with your company’s name and also design a logo that is appropriate for your company. There are certain elements of design that can really make or break how your customers and potential customers see your business.
You do not have to be a graphic designer to have a great logo and design. If you do not feel confident about your drawing or design skills you can use your network and resources. See if you have any friends or coworkers that would be willing to do some contract work for you.
Keeping your customers engaged by interacting with them on social media. You will want to set up and complete several different social media accounts for your company. You do not have to be an a social media rockstar but you will want to have 2 or 3 social media platforms that you use frequently.
You can ask your customers different questions, give away free stuff and show people what you are up to by posting images of your company’s activity. If customers ask questions online make sure that you answer them in a timely manner.
You may not know any code or maybe you know some basic coding but it does not look as good as you want it to. Luckily there are several different ways to get the website of your dreams.
The first is to learn more code which can take up a lot of time and be costly. The second is to reach out to different companies that specialize in software development. There are even companies that specialize in custom solar energy software development that you could offer to your customers.
User Experience (UX)
This is a fairly recent job addition that is quickly growing within the work space. User experience and user interface (UX/UI) are jobs that focus on how humans interact with technology and how that technology can be improved. This makes it easier for users to use your website and buy your products. You can always hire someone on a contract or through a freelance site such as UpWork if you would like a starting point for where your company is with user friendliness.
Get Lots of Feedback
If you do not have enough money to hire and employ a UX or UI person you can start to collect data by reaching out and talking to your customers. A good way to get people to participate is by offering some sort of incentive. This can be anything from a gift card of some kind or a discount off of some kind.
This is a win-win situation because you get your feedback whether it is a survey or some kind of open ended question format and the customer gets compensated for their time.
Starting a business does not mean that you have to do all of the heavy lifting. It also does not mean that you have to go out and learn a whole new skill set before you start your business or startup. What are some things that you did not know how to do when you opened your company? Comment below to start the conversation!