[This article was written by Rachelle Wilber.]
The rise of the internet and the ubiquitous role of search engines in consumers’ choices has made search engine optimization a vital component of modern marketing. If you want people to see your business’s online content, you’ll need to make sure your pages show up on Google and other search engines. The higher your pages rank according to Google’s complicated algorithms, the more exposure your content and your business will receive. Keep these tips in mind as you optimize your online material.
Create Snappy, Engaging SEO Content
Whenever you produce content for your website, make sure you keep SEO best practices in mind. Do some keyword research to determine what words and phrases your targets are likely to be searching for in your SEO content. Then, determine which keywords you should include in your post. Include these terms in the title, inside the URL, and throughout the text. You should also consider captioning images with keywords.
Make Use of Meta Descriptions
Meta descriptions tell search engines and users what your content is about. Not only will this information help Google index and rank your pages, but it will also appear beneath the title on the search engine results page. Make sure your meta description is short enough fit with the Google results, and always include your main keywords.
Get Other Pages to Link to Your Site
The number and quality of inbound links is one of the main parameters by which Google ranks web pages. If lots of reputable sites link to your pages, they’ll show up higher on Google. Reach out to site managers and bloggers to ask if they’ll include links to your pages. As long as your content is of high enough quality, people will be happy to do you this favor.
Avoid Unscrupulous Practices That Could Harm Your Ranking
It can be tempting to seek shortcuts around the hard work of improving your site’s Google ranking. Keep in mind that Google’s algorithms are remarkably sophisticated and do a great job of recognizing when someone’s trying to game the system. Keyword stuffing makes your content wordy and awkward, which Google will use against you. Spamming comment sections with inbound links will also hurt your ranking.
Getting online content to rank on Google is one of the main priorities for contemporary marketers. By employing the strategies outlined here, you can beat out the competition and put your pages where more people will see them.
Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor’s Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn’t on her porch writing in the sun, you can find her shopping, at the beach, or at the gym. Follow her on Twitter and Facebook: @RachelleWilber; https://www.facebook.com/profile.php?id=100009221637700