[This article was written by Chase Villegas.]
For small businesses, digital marketing is one of the best ways to reach a larger audience and boost sales. If you want to take advantage of this, both now and in the future, choosing the most effective tools and strategies is the best way to do it.
The good news is, marketing your business online doesn’t need to cost a fortune. There are lots of free tools available. Here are some of our favorite tools for building your online presence.
1. Website builders
Your website is one of the most important marketing tools. This means that, before you do anything else, you need to make sure you have a website that looks professional and attractive, and that contains up-to-date, relevant details about your business.
Remember to include contact information or a contact form, an about us section, plenty of eye-catching images, and anything else you think is necessary.
You can set up a great website using free website builders like WordPress or Wix. Check that your design is consistent with your company’s branding. It should also have a suitable logo – if you don’t have a logo already, you can make one using a tool like Logo Creator.
2. Blog posts
Another amazing free marketing technique is posting blog posts or articles. Although this can be time consuming, it can produce impressive results by engaging your audience, and by making your web pages more searchable online.
Before you start, create a content plan of posts that would be useful or appealing to your target audience. These should have an intriguing title – if you’re stuck for ideas on this, try using a topic generating tool, like this one from Hubspot.
You should also ensure your posts are well-written, include pictures and subheadings, and have a call-to-action or links to your product or service. Post as regularly as you can, as this will increase your web traffic and make your business look more reliable.
3. Social media pages
Social media marketing is something that many online businesses rely on. It’s very effective, and most platforms are free to use! It also gives you access to a huge audience. You can use paid ads if you wish, but if not, you can still get a strong organic reach.
Make sure you have accounts set up on all major social media services, including LinkedIn, Facebook, Instagram, Twitter, and Pinterest. Update all your information, and make sure you interact with others regularly by liking, commenting, sharing, and responding to inquiries.
4. SEO tools
SEO, or search engine optimization, is a fantastic way to get more web traffic for free. By including the right keywords, you can get more visits to your website, which can help you grow your customer base and boost your sales.
Ubersuggest is one of the best free tools, as it shows your rankings on Google and suggests keywords you can use. These keywords should be used in all your web copy, including your social media pages, blog, company website and your landing or sales pages.
5. Reviews and testimonials
Lastly, reviews and testimonials are excellent for online marketing. Word of mouth is important for gaining new customers and being seen as trustworthy, so it’s important to try and get some positive feedback if you can.
Make sure these reviews are published on your website and your Google company page. You can also add them to social media if you wish and ask other users to share them.
By using these free online tools, you can seriously boost your online presence. Even if you’re just starting out, getting the basics in place will help you position your brand, boost sales, and grow your customer base.
Chase is a marketer, writer and do-it-yourselfer. After years of working for digital agencies and tech startups he decided to go the freelance route. He brings a wealth of know-how and experience when he covers topics on entrepreneurship, marketing and design. His hobbies include rugby, playing the guitar and playing DJ at friend’s parties and weddings.