[This article was written by Michelle Deery.]
We can talk about future trends as much as we want, but there comes a time when a future trend evolves into something that is happening right now that we need to act on.
For retailers, that time has come where mobile technology is concerned. Back in December 2014, 52% of online shopping in America was carried out on a mobile device.
Since then, the numbers have just risen and risen. Failure to adapt to what has always been an inevitability could see your business lose out to competitors.
Real Time Engagement
You can leverage real time engagement to boost sales via mobile technology. Over 50% of customers have said they would probably shop at a store if they were to receive push notifications or messages about relevant coupons or deals while they were inside it.
In other words, mobile technology has given retailers the opportunity to gain more sales by providing their customers that are already browsing in their store with deals.
Even if a customer doesn’t go into make a purchase there and then, the next time they visit, the retailer can then send them more targeted and relevant deals than the first time.
Retail giants like Marks & Spencer are always looking for fresh, innovative ways to stay one step ahead of the competition, and adding in-store WiFi access for shoppers is one of them.
In-store WiFi has three distinct advantages for retailers:
1) It encourages customers to visit your store.
2) It lets customers browse store items on their phones to compare prices with other retailers. If yours is the cheapest there’s a chance they’ll buy there and then if you have a credit card reader available. This kind of information on the move is golden and enhances the purchasing process, increasing the likelihood that someone will buy from you.
3) Your employees benefit because they have easy access to product info, which improves customer service.
More Info From Your Website
Knowledge has always been power, and now that your customers have more knowledge than ever at their fingertips, there is no reason why they wouldn’t use it to carry out more research before buying.
Although customers still like to buy from traditional brick and mortar stores (there is nothing better than being able to touch and feel a product before making a purchase), they like to do a lot of their research online before coming to the store. This ensures that they don’t make a wasted journey.
As shoppers use their phones to visit your website for more information on your products or services, it’s crucial that your website is easy to navigate, looks great, and delivers all the info they need in a clear and presentable manner. This is a trick some online retailers might miss, because they take it for granted that a website will look the same on a mobile device as it does on desktop. It won’t.
This is where responsive themes come in. A responsive theme is designed to make the mobile experience of your website seamless for the customer. It improves the look and feel of the site, making it easy for customers to do their research before coming into the store to make a purchase.
Speed And Convenience
The most obvious advantage that mobile technology has is that it makes it so much more convenient for shoppers to make a purchase. If a customer is feeling impulsive, they can open up their phones and at just a few clicks of a button, they can make a purchase.
It’s important that you realize how important speed is to mobile users who are in the mood for buying immediately. Amazon understand this, which is why they added a one-click purchase process. Too many clicks, and a shopper might lose interest.
To speed up the whole process and give mobile shoppers the speedy buying process they want, your sales funnel needs to be as brief as possible – and so does your shipping process. To simplify it and make it faster, you can use an app like ShipIt.
Mobile technology is changing the way we shop at lightning speed. You need to adapt now to make sure that you keep up with, and possibly even overtake your competitors. Keep one eye on trends and implement innovations that fit into your budget.