[This article was written by Anita Ginsburg.]
You have ideas. You might have been taking out the trash and all of the sudden, an ingenious idea popped into your mind. We get it. It happens to a lot of people. The only issue is, most of those people who do come up with a brilliant idea, never take the time to transform it into a lucrative business.
That’s not to say that every great idea will go viral overnight, but with the right mindset and a little bit of intuitiveness, anything is possible.
Focus on One Idea
You have a ton of ideas, most of which will probably never come to life. Not because you can’t make it happen but because you might not have the right approach. Mulling over a million different ideas at the same time is like trying to find a needle in a haystack. No matter how deep you dig, you just can’t find it.
The time you waste trying to bring multiple ideas to life would be better spent on just one. The root of every successful business is passion. Without it, even the best ideas won’t take off. You need to pinpoint your value proposition before you attempt to bring your idea into reality.
Validate Your Idea First
Even the best idea won’t take off without proper planning and testing. The first step is writing a business plan that highlights your business projections, marketing research and strategy and financial needs. In addition, you need to test out your product or service prior to the big launch. If you don’t have a background in business, you might not be sure where to start with this. However, there are plenty of companies that specialize in small business consulting in these circumstances.
This is where a prototype comes in. Creating a prototype gives insight into what solves your target audience’s problem. It also identifies what needs to be reworked before you create the final product or service.
Target Your Audience
As eager as you are to market to the masses, you need to segment your target audience. New businesses just starting out need to create buyer personas of their ideal customer. This should include age, gender, hobbies, likes and dislikes. The more concise your vision of the ideal customer is, the more focused your marketing strategy will be. This is especially important when creating ads for social media channels.
Identify a Need
Don’t try to launch an idea that won’t appeal to the majority. Yes, you need to focus your target demographic but if your idea takes off, it needs to appeal to the masses. Creating a business that only appeals to a small demographic won’t have staying power.
With so many entrepreneurs starting side gigs that become multi-million-dollar businesses, the key is understanding what consumers really want and how you can improve upon what’s already being sold. There’s always room for improvement, regardless of niche.
Anita is a freelance writer from Denver, CO. She studied at Colorado State University, and now writes articles about health, business, family and finance. A mother of two, she enjoys traveling with her family whenever she isn’t writing. You can follow her on Twitter @anitaginsburg.