This week ClickAndInc wants to help you stay on track with that business blog you’ve set up for SEO purposes but aren’t quite sure what to do with. These blogging pros will get you out of your slump, get you focusing on the right aspects of business blogging, and get you on your way!
- “Why ‘Interesting’ Is a Very Overrated Blogging Quality” by Marcus Sheridan of The Sales Lion
Worried about being interesting? Here’s some great news: you don’t have to be! You can’t be everything to everyone: many have tried and failed. Interesting is relative, and if you waste your time worrying about being anything to everyone, you won’t have any time left for blogging. (And you shouldn’t be worrying about being interesting anyway—you should be worried about staying relevant.)
- “12 Sneaky Business Blogging Tricks to Dominate Your Market” by Michael Martine of Remarkablogger
It’s not enough to simply create a great business blog—you need to know what your competitors are doing, how many people they’re reaching, and how that’s working out with them so that you can learn from their successes and mistakes. Only by going undercover and spying (legally, of course) on your competitors will you be able to isolate and define their strengths (i.e. areas of your own business where you need to step it up and compete) and weaknesses (i.e. opportunity to go above and beyond and excel)!
Lacking a little in the blog-post-inspiration department? Ameena is here to tell you too bad!
Are you blogging for inspiration, or business? If you’ve got all the time in the world to sit around and wait for a bluebird to alight on your keyboard and show you the way . . . I want your job. But this is real life—if you’re blogging for business, stop thinking of yourself as a blogger: it’s business. Put your head down and power through, and get it done.
A great follow-up to Ameena’s post—once you’ve resolved to beat writers block once and for all, Stanford gives you some great tips on how to do it.