[This article was written by Manan Ghadawala.]
With more than 2.38 billion monthly users, Facebook continues to be the largest social media site. The largest social media platform has also emerged as an essential hub for marketing and advertising activities.
We cannot deny or ignore Facebook’s domination as the largest social media platform in the world, and we have seen how it has become an efficient marketing platform for millions of businesses. More than 90% of social media marketers are now conducting marketing activities through Facebook paid ads.
Facebook comes with a strong base of 2 billion users, and businesses can use the platform to reach a large segment of their target audience effectively. However, a company should have ideas about what it takes to run a successful paid ad campaign on Facebook, and here we will talk about how a business can use Facebook paid marketing to increase the sale.
- Focus on Your End Goal
Creating Facebook paid ads is not a significant factor, as you can hire professionals to prepare an eye-catchy ad anytime. The critical factor lies in your end goal, and this will determine the success of your paid ad marketing campaign.
Initiating a Facebook paid ad campaign without knowing your business objective can be a big blunder, and this will influence your ROI a lot. You have to ensure your goal or target first to get expected outcome from you paid ad marketing activities.
In general, businesses use Facebook paid ads to improve sales, generate quality leads, brand awareness, extend reach, attract traffic, better engagement and more. Choosing an objective is essential, and it will help you to create more relevant ads for your paid marketing campaign.
- Try to Keep Your Audience Engaged
Focusing on the target market and trying to attract new audience are some of the critical tasks you should take care of to run a business successfully, but at the same time, you have to find ways to entertain your existing audience with different activities, and paid audience work.
Social media site like Facebook has made it easy for businesses to find, and establish a connection with their existing audience. You have to make your presence felt by your audience by publishing engaging content through texts, photos, recorded videos, live videos and more. Here at Facebook, you can create content, making ads and post directly for your audience.
For Example: Automobile manufacturer Chevrolet uses Facebook Live option to entertain their existing audience by sharing ideas and tips on their different products. More than 16 million Facebook users like their page, which makes it easy for the company to engage a large segment of the audience through relevant content.
Additional Helpful Resources:
- Target the Classic Ads
Facebook allows its users to use its dedicated columns for advertising and marketing purpose. Marketers use the side columns to post Facebook ads for their audience. These kinds of ads are known as classic ads on Facebook, and they are published with image and a click-through link that can redirect the visitors to either a Facebook page or a different website.
For Example: It can be an effective way to get paid ads on Facebook. This advertisement option will help you to target the right audience based on their location, age, gender, education, and interest. If a Facebook user likes your page, then the person will become your follower, and all your publications will be visible on his or her news feed.
- Take Care of Audience Size
Choosing the right size of the audience and the right size for the Facebook ad is essential, and you have to be clear about your potential reach when creating ads. Your target should not be too broad or too narrow. Be realistic when choosing the audience size, and make sure that you will be benefited by reaching the number of audiences.
Before choosing the size of the audience and the size of the Facebook ad, make sure the number of viewers you have selected is interested in your product.
For Example: Likewise, choosing too small audience will not be a smart move, because Facebook often does not publish ads with a small audience or improper Facebook ad dimensions. Thus, to get the best return of your investment, you have to ensure the quality and size of your target audience along with the money you are spending to get paid to advertise on Facebook.
- Facebook Exchange
Facebook Exchange or FBX allows marketers to retarget their audience on Facebook. In this process, Marketers target their audience based on some collected information like web history, age, gender, interest and more. If an interested customer visits a website to purchase a product and fail to complete the process for some reasons, the company can retarget the customer on Facebook. These kinds of ads can appear on the side columns or in news feeds.
For Example: Ads retargeting option is also available on Google and other social media sites, but exchange ads at Facebook are comparatively cheaper than other platforms.
- Give Importance to Facebook Pixel
Pixel is a code used by the advertising program, and it helps marketers to collect data on the actions and behavior of their target audience. Pixel plays a significant role in improving the standard of your ad campaign. For example, if your target is to generate leads through Facebook paid ad campaign at the beginning, it will be challenging for Facebook to know what kind of point you want to generate.
The Facebook ad pixel is the best option to access and collect data from an authentic source like your official website. The process will help you learn more about the behavior and interest of your audience, and how they are connected to your business on Facebook. Facebook Pixel allows marketers to create more customized ads and improve conversion rate through Facebook marketing.
For Example: Facebook is the largest social media site, and millions of businesses around the world have gained benefits by using it as a marketing platform. Facebook paid ad marketing strategy has helped many companies to generate leads, improve conversion and sale. Thus, customize your Facebook ad marketing strategy according to your needs and get an instant outcome.
Manan Ghadawala is the founder of 21Twelve Interactive which is one of the best mobile app development company in India and the USA. He is an idealistic leader with a lively management style and thrives raising the company’s growth with his talents. He is an astounding business professional with astonishing knowledge and applies artful tactics to reach those imaginary skies for his clients. Follow him on Twitter | Facebook | LinkedIn