[This article was written by Steve Paul.]
The definition of production and marketing in the modern era is quite opposite to what we learned back in the ’90s. Today, packaging is the guru, and it helps in deciding the fate of your commodity. Hence, it would not be wrong to say that packaging helps in better sales of your product.
Despite the fact that the modern era is showing a drastic growth in businessmen, and the mean of promoting, there is a lot of competition in the market, which is making survival quite tough. Therefore, the numbers of opponents are increasing with every passing day, which means growing market competition.
Hence, all the brands in the market also need to work on the packaging of their product to stand out in the over enthusiastic market competition.
WHY ARE CUSTOM PRINTED BOXES IMPORTANT FOR BRANDS?
Now, if you study the buyer’s psychology, buyers find printed cardboard boxes more appealing compared to the typical packaging boxes. After all, who would enjoy a poor looking dull packaging box for him or her? Hence, if you wish to see your brand earn the reputation of the most eminent brand in the market, then packaging is the key to attain your goal. You need to seek a well to do packaging company to design the perfect custom printed packaging box for you.
THE SIGNIFICANCE OF PERSONALIZATION:
People who religiously shop might agree with me that cigarette smoking is like an addiction, once try, and you end up getting hooked to it; therefore, people can never get away from the shopping obsession; particularly, women. So, clearly, you need to work on the custom printed packaging box, make it innovative to get the buyer’s attention. You need to look for a packaging company such as Dawn printing to help you attain your goal of designing a personalized packaging box for your brand. However, you can also offer your creative ideas, ask for a custom made design, or suggest one. Moreover, you also need to go for a perfect color choice, logo, and expert help to come up with a packaging that gets close to the customer’s heart.
Since personalized boxes are getting an immense amount of love in the business world, so why not apply this idea in your business. However, it is completely your call the way you decide to customize the box. As a startup business, we understand the risks and restricted budget, but this is an easy and inexpensive means to get an indifferent identity in the market.
THE COMPANY PROMOTION AND ACCURATE SIZE:
Talk about some decent printing choices, CYMK [Cyan, Yellow, Magenta, and Key] and PMS [Pantone Matching System] are some sensible options. Believe me! These are the most reliable choices if you want a long-lasting print on your custom printed box. Moreover, you can also publish some relevant information such as the brand logo, some vibrant eye-catching design, company brief intro, and any contact number on the box. Besides, this technique can also assist you to print the typical warning on the packaging box. Though, technological advancement is offering some more state of the art printing options to help you market the commodity in a better way. It also helps you get closer to the customer, as they can contact you anytime. Furthermore, the market has ample of custom printed box sizes, and you can pick the one that goes well with your product.
The market is currently busy with a bunch of companies mastering the art of enhancing the charm of your product. Besides, these companies also rule the art of offering a range of materials suiting well to different sorts of commodities you are offering. Depending upon the product you are selling, you can ask for the packaging company to design a box in corrugate, kraft, cardboard, or any other sturdy material to sustain the shape. There are a number of products that needs a sturdy material to hold the shape of the box. Even though you can go for any type of packaging shape, cigarettes normally go well in a rectangular shape box consisting of both hard and a soft layer.
Moreover, the inside layer of the packaging is competent airtight, with a sturdy outer layer to protect the product within from climatic changes or any environmental damage. An important plus point for this one is that the inner layer is not reusable at all. However, you can use the outer layer in many ways. Overall, the outer sturdy layer helps you protect the commodity in the box.
CUSTOM PRINTED BOX IS WORTH THE EFFORT AND INVESTMENT:
Now, there is a great misconception in the market that cigarettes are not worth the time and amount you invest as a seller. One of the reasons might be that the market is increasing with every passing day, and there is some serious competition going on; hence, making place in the buyer’s heart is not a piece of cake.
However, manufacturers need to understand the risks of accelerating market competition, as a new business in the tobacco world, you need to impress the audience to bag the customers, and custom printed packaging can be an inexpensive way to attain the goal. So the custom packaging is not at all a waste of time it is an easy way to get the buyer’s attention and get a unique identity in the market. Still not convinced, I understand your concern; therefore, the subsequent points will help you better understand the concept.
A sound quality custom printed box packaging works as the easy, on the go promotional campaign, along with bagging some loyal customers. Now, it also depends on your mind, numerous techniques you can use to make the packaging a treat for the eyes. There are endless means you can use, such as bold colors or a catchy logo.
Moreover, if you want to survive in the competitive world, then you ought to work on the customization of your cigarette box to get a unique identity. Believe me! It is the cheapest marketing campaign for your business, and numerous companies are making their mark in the market, along with the surplus sales through this simple yet easy technique.
EASY TO USE:
Regardless of the fact that the custom boxes are reusable, there are a bunch of other benefits as well that a custom box can offer, such as it saves the product from any kind of damage; thus, keeping them safe. Moreover, a visually appealing custom printed box does not require any packaging, you can present it as it is, or carry it without any cover.
POCKET FRIENDLY RECYCLING BOXES:
The modern generation deserves a small credit for spreading awareness about recycling. A few days back, this concept was completely new, but today recycling is a common practice. Different packaging materials in the market save your production cost along with making a useful contribution to saving Mother Nature. One of these inexpensive materials is cardboard boxes, these boxes are a product of recyclable material, plus it also saves the shipment cost. After safely transferring the product, you can resell these cardboard boxes to the vendors for other purposes. Nonetheless, these boxes leave a lasting impression on the environment, along with making a positive contribution to saving the cigarettes from all sorts of damages.
AFFORDABLE SOLUTION FOR START UP BUSINESSES:
I am an entrepreneur, and I can relate to the struggle and stress level of a startup business. Limited budget, and gigantic goals, making both ends meet is not an easy job. Besides, the modern era is all about marketing, and smartly promoting your brand to create a distinctive identity in the market full of opponents.
Moreover, the above content is quite clear about the significance of packaging in the modern business dictionary, so what can you do as a startup brand? Simple, go for the custom packaging, trust me! It is the cheapest solution you can get.
Moreover, you can also promote your brand without spending a penny on marketing. However, uniqueness is the key to excel, you should come up with something new, bring the team together, and work out a fun printed packaging box that manages to take place in the customer’s heart.
Time to wrap up the entire discussion; I see numerous small and big business organizations throwing the question regarding the significance of custom packaging for the success or failure of the business. Well, my answer is that it is not the only solution, but it does make a difference in your brand reputation. The modern generation judges a book by its cover; an impressive packaging instantly uplifts the charisma of your brand, making it an A-listed brand for the clientele.
Moreover, a unique printed packaging can add to the list of loyal customers, along with saving the product from all sorts of damages and environmental changes. It can be a pocket friendly method to boost your business and make a surplus profit, without too much investment.
Steve Paul is an enthusiastic blog writer who writes mostly on packaging boxes. He has been working for several packaging firms for years. His bond with Dawn Printing (a printing and packaging service provider in the US, UK, Australia, and Canada) is still on the go and he doesn’t have any plans yet to end the contract.