Category: Tools for Small Business

Millennial Shopping Habits: How to Attract Gen Y Shoppers

[This article was written by Noelle Fauver.] As of 2018, Millennials made up nearly a quarter of the total U.S. population – that means they hold a great deal of buying power. How much buying power? A predicted $1.4 trillion.

How to Create Fantastic Videos for Your Marketing Campaigns

[This article was written by Tarah Mills.] You are hoping to create good videos for your marketing campaign, but you aren’t sure how to do it. The following are a few tips to help guide you in the right direction because

How Technology Can Transform Your Startup Business

[This article was written by Katie Gorden.] The gulf that once existed between small startups and large corporations is disappearing thanks to technology. Technology is making it possible for small businesses to streamline their processes, improve productivity, and compete with their

Eye-Catching Store Front Designs to Draw in Traffic to Your Business

[This article was written by Anita Ginsburg.] Window-shopping is still one of many people’s favorite pastimes, and a stellar storefront window design can attract dozens of new customers to your business. Your storefront will set the first impression most people

4 Signs Your Company Website Is Being Hacked

[This article was written by Anica Oaks.] Part of being a small business owner is having a functional website to connect with your target market. However, with a website comes the responsibility of online security. Every day businesses are dealing

How Smaller Businesses Can Use External Services to Grow

[This article was written by Meghan Belnap.] Countless entrepreneurs go into business for themselves only to learn that their plans on paper rarely translate to real world scenarios. Before they realize it, these business owners are in way over their