[This articles was written by Jim Rutherford.] There is so much clutter in the consumer consciousness that marketing a unique message that resonates is nearly impossible. In order to separate from the mundane and the profane, it is more important than…
Category: Social Media
Leveraging Technology for Integrated Marketing Communication
Posted in Doing Business, Marketing, Social Media, Start a Business, Website Tagged with: advertising, communication, enterprise marketing platform, financing, information technology, marketing, social media, technology
Make the Most Out of Your Marketing Dollars
[This guest post was written by Savannah Marie.] Nowadays, there are so many different ways to use your marketing dollars. It’s no longer just a choice between online versus print ads. Each medium can provide an array of options for you…
Posted in Customer Service, Marketing, Social Media, Tools for Small Business, Website Tagged with: ads, advertisements, clients, customer loyalty, marketing budget, marketing plan, Online, potential clients, print, traffic
Ready for Take-Off: Everything You’ll Need to Get Your New Business off the Ground
[This article was written by Dixie Somers.] Sometimes the hardest part about starting a new business is getting it off the ground and running. There is a lot that goes into starting a business, and any setbacks can have drastic…
How to Create a Customer Relations Strategy that Drives Results
[This guest post was written by professional writer and CRM specialist Jamaica Sanchez.] Customer service is an integral part of any business. Your product is the skeleton that builds your business while customer service is the muscle that fortifies it. There…
Posted in Customer Service, Doing Business, Employees, Social Media, Start a Business, Website Tagged with: blog, brand recognition, brand reputation, content, customer relations, engage your customers, promotions, social media, web content
8 Reasons Your Business Should Have a Pinterest Account
[This guest post was written by Mary Ylisela, writer and social media marketing manager.] Pinterest was launched in March 2010 to a select group of 5,000 initial users. Since then, this online scrapbook or pinboard site has grown in membership to over…
Posted in Doing Business, Social Media, Start a Business, Tools for Small Business, Website Tagged with: blog, build a following, creative, customers, pinboard, pinterest, visual
Bolster Your Business with a Mobile Marketing Strategy
[This article was written by Dean Vella, who writes for University Alliance.] With smartphone use exploding in the United States—about 50% of adults now own a smartphone, according to Pew Internet—businesses need a mobile marketing strategy if they want to stay in…
Posted in Customer Service, Doing Business, Social Media, Start a Business, Tools for Small Business, Website Tagged with: apps, audience, convenience, mobile, mobile website, smartphone, tablet, target audience
