Category: Social Media

Leveraging Technology for Integrated Marketing Communication

[This articles was written by Jim Rutherford.] There is so much clutter in the consumer consciousness that marketing a unique message that resonates is nearly impossible. In order to separate from the mundane and the profane, it is more important than

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Make the Most Out of Your Marketing Dollars

[This guest post was written by Savannah Marie.] Nowadays, there are so many different ways to use your marketing dollars. It’s no longer just a choice between online versus print ads. Each medium can provide an array of options for you

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Ready for Take-Off: Everything You’ll Need to Get Your New Business off the Ground

[This article was written by Dixie Somers.] Sometimes the hardest part about starting a new business is getting it off the ground and running. There is a lot that goes into starting a business, and any setbacks can have drastic

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How to Create a Customer Relations Strategy that Drives Results

[This guest post was written by professional writer and CRM specialist Jamaica Sanchez.] Customer service is an integral part of any business. Your product is the skeleton that builds your business while customer service is the muscle that fortifies it. There

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8 Reasons Your Business Should Have a Pinterest Account

[This guest post was written by Mary Ylisela, writer and social media marketing manager.] Pinterest was launched in March 2010 to a select group of 5,000 initial users. Since then, this online scrapbook or pinboard site has grown in membership to over

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Bolster Your Business with a Mobile Marketing Strategy

[This article was written by Dean Vella, who writes for University Alliance.] With smartphone use exploding in the United States—about 50% of adults now own a smartphone, according to Pew Internet—businesses need a mobile marketing strategy if they want to stay in

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