Category: Marketing

4 Steps in Creating an Engaging Ad Campaign Through Video

[This article was written by Meghan Belnap.] If you want to effectively get the attention of potential customers, video is the best medium to use. People are naturally drawn to video, meaning that if you can create engaging content, you

3 Vital Means of Improving Your Business’s Presence on the Internet

[This article was written by Lizzie Weakley.] The same product or service that you sell in stores can be accessed by global customers. More small business owners are looking at ways to reach wider audiences. Here are 3 tested and

Marketing in the Modern Age: How to Get Your Brand Noticed in All the Noise

[This article was written by Anita Ginsburg.] Opening the business is only the beginning of your journey. What comes next is capturing the attention of the public eye. However, this can be more difficult than you think. You’re not the

How to Make Your Business Marketing Campaign Feel Personal for Your Target Audience

[This article was written by Emma Sturgis.] When marketing your products or services, consumers expect a more personal or human connection. Your consumers decide to remain loyal to your brand according to the relationship you build. Customers make decisions based

How to Help Your Sales Team Improve Their Numbers

[This article was written by Samantha Higgins.] Sales performance is the extent to which your sales team meets the set goals in your sales strategy. The easiest way to track sales performance is by coming up with sales goals for your

Do’s and Don’t for Sending Mass Emails to Your Customers

[This article was written by Samantha Higgins.] Getting mass emails out isn’t terribly difficult, but getting them read can be a challenge. Making a real connection via a mass email can be almost impossible if it’s the first contact. Your