Category: Marketing

Maintaining Compliance in the Cloud with Quality Management Systems (QMS)

[The following article was written by guest author, Declan Peltier.] Like many industry realities, dealing with compliance is as important as it is a pain. Without having a strong system in place to regulate, manage, and measure your company’s quality, processes, and 

Posted in Business Finance, Customer Service, Doing Business, Employees, Marketing Tagged with: , , , , , , , , ,

Leveraging Technology for Integrated Marketing Communication

[This articles was written by Jim Rutherford.] There is so much clutter in the consumer consciousness that marketing a unique message that resonates is nearly impossible. In order to separate from the mundane and the profane, it is more important than

Posted in Doing Business, Marketing, Social Media, Start a Business, Website Tagged with: , , , , , , ,

Make the Most Out of Your Marketing Dollars

[This guest post was written by Savannah Marie.] Nowadays, there are so many different ways to use your marketing dollars. It’s no longer just a choice between online versus print ads. Each medium can provide an array of options for you

Posted in Customer Service, Marketing, Social Media, Tools for Small Business, Website Tagged with: , , , , , , , , ,

Ready for Take-Off: Everything You’ll Need to Get Your New Business off the Ground

[This article was written by Dixie Somers.] Sometimes the hardest part about starting a new business is getting it off the ground and running. There is a lot that goes into starting a business, and any setbacks can have drastic

Posted in Business Finance, Doing Business, Marketing, Social Media, Start a Business, Tools for Small Business Tagged with: , , , ,

3 Tips to Make a Small Business Attractive to Buyers

[Today’s guest post was written by Dave Gillian.] You came up with the business plan, ordered the inventory, hired the employees, and launched your first-ever company. But now, it’s time to sell the business and move on to greener pastures. Just

Posted in Business Finance, Doing Business, Marketing, Tools for Small Business Tagged with: , , , , , , ,