Category: Marketing

Business Fixups: 4 Ideas to Help Attract More Customers

[This article was written by Rachelle Wilber.] Businesses need to do what they can to stay afloat. They need to do what they can to actually succeed as well. If you want your struggling business to take the planet by

How to Narrow the Focus of Your Advertising Efforts

[This article was written by Meghan Belnap.] If there is one truth in marketing a business, it is that advertising is an art form. It involves skills like having a good handle on how to present a company’s brand and

4 Tips to Turn Your Customer Service Team Into A Sales Machine

[This article was written by Gabby Rolette.] With so many businesses competing for market share selling similar products, keeping your customers happy and loyal to your brand is essential for success. Customer service is quickly becoming the key differentiator to

4 Marketing Tactics to Reach the Maximum Number of American Consumers

[This article was written by Meghan Belnap.] When it comes to marketing, business owners are essentially playing a numbers game. Reaching as many potential customers as possible should be your primary goal, and that is why you need to come

How to Increase Your Social Selling Index on LinkedIn?

[This article was written by George Albert.] Social Selling is one of the most effective methods of selling in the digital age. Social selling entails networking with prospects on social media platforms and building long-term relationships with them. Sales professionals

How To Digitalize Your Local Business for Success?

[This article was written by Marie Erhart.] Technology today has become an inseparable part of business for obvious reasons – it cuts down on the manual labour, processing times, repeated errors, ultimately maximizing productivity. A common misconception is that digitalization