Category: Marketing

How to Use Display Targeting to Find the Right Customers for Your Business

[This article was written by Anica Oaks.] Marketing is an essential part of any successful business strategy. Understanding how the digital arena can change your marketing strategy is a must to continue to be successful as technology continues to grow.

Sponsorship is a tool for brand promotion

[This article was written by Esther Crowder.] In today’s reality, sponsorship is the fastest growing marketing tool in developed countries, still in its infancy. Sponsorship can be seen as part of a marketing strategy, and as an integral technology of

Marketing in the New Decade: 4 Ways Marketers Can Expand Their Strategies

[This article was written by Anita Ginsburg.] If you’re a marketer, you know that marketing is changing as the public become more dependent on technology. To be able to meet your clients’ needs, you need to be able to alter

Physical Advertising: When to Turn Away from Digital Marketing

[This article was written by Tarah Mills.] Remaining ahead of your competition is an excellent way of succeeding in business. However, that is not all it takes to be successful. It is much more than just having the highest-quality product and

New Ways Your Company Can Take Advantage of Holidays

[This article was written by Brooke Chaplan.] The holidays are one time of the year when your company needs to be working hard to beat the competition. This is also a time when you have new opportunities to get your

5 Services to Take Your Business to the Next Level

[This article was written by Samantha Higgins.] At a certain point in the development and growth of a company, nearly all business owners, CEOs, and managers start to ask themselves the vital question of how to take their business to the