Category: Marketing

How to Make Your Business Marketing Campaign Feel Personal for Your Target Audience

[This article was written by Emma Sturgis.] When marketing your products or services, consumers expect a more personal or human connection. Your consumers decide to remain loyal to your brand according to the relationship you build. Customers make decisions based

How to Help Your Sales Team Improve Their Numbers

[This article was written by Samantha Higgins.] Sales performance is the extent to which your sales team meets the set goals in your sales strategy. The easiest way to track sales performance is by coming up with sales goals for your

Do’s and Don’t for Sending Mass Emails to Your Customers

[This article was written by Samantha Higgins.] Getting mass emails out isn’t terribly difficult, but getting them read can be a challenge. Making a real connection via a mass email can be almost impossible if it’s the first contact. Your

4 Marketing Tips That Will Help Your Business Stand Out

[This article was written by Rayanne Morriss.] For your business to stand out, you have to invest a substantial amount of money on marketing. The primary purpose of marketing is to attract customers and increase sales. It is also one

4 Offline Marketing Strategies to Include for Your Local Business

[This article was written by Emma Sturgis.] These days, it seems like marketing strategies inevitably revolve around internet advertising. Between Facebook and Google, video ads and pop-ups, there are indeed plenty of ways to get your message out in the

Significance of Email in Digital Marketing

[This article was written by Harnil Oza.] With the world heading towards digitalization, everyone depends on digital channels for plenty of things such as communication, entertainment, shopping, and education. The online world has become part and parcel of our lives.