Category: Marketing

Why is Branding So Important When Running a Business?

[This article was written by Rachelle Wilber.] Businesses these days have to be more competitive than ever. They have to establish identities that resonate with their audience members, too. If you want your business to become a true success, then

Important Skills to Look for When Hiring Marketers to Your Company

[This article was written by Craig Middleton.] If you are looking to grow your company, then you need great marketers. Marketers are the lifeblood of your business because without getting in front of more customers and telling your story, you can’t

How to Craft Individual Marketing Campaigns for Myriad Clients

[This article was written by Rachelle Wilber.] Marketing can be a tricky business because you want to be able to create new content quickly and efficiently. This can leave you feeling stretched a little thin when it comes to developing

Can Marketing Agencies expand their Services? Partnering with SEO Resellers

[This article was written by Lisa Grey.] Any digital marketer who is aware of the current marketing industry scene is probably seeking to leverage their business profits. You may consider achieving this by offering your clients quality SEO services and

How to Use AI and BI to Make Your Business Thrive

[This article was written by Craig Middleton.] Technology has revolutionized the way enterprise businesses operate, especially with regards to their data. Right now, new technologies and trends such as business intelligence (BI) and artificial intelligence (AI) give firms a substantial competitive

5 SMART Goals for Your Social Media Marketing Campaign

[This article was written by Jin Markov.] Every management activity starts with planning. And the first step in planning is goal setting. You have been reading much about social media marketing trends, techniques, and benefits. For keeping up with all