Category: Marketing

5 Steps to Build a System for Customer Awards

[This article was written by Katie McCaskey.] Awards programs are a secret weapon in the attention economy. The “attention economy” is the realization that our attention is a finite, and valuable, resource. This isn’t a theory. This is the reason

5 Ways to beat Banner Blindness

[This article was written by Jessica Smith.] What is banner blindness? Banner blindness, one of the most painful facts from the online marketing and advertising industry, is the tendency of online browsers to consciously or subconsciously ignore page elements that they

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A Quick Guide to Google My Business for Small Businesses

[This article was written by Garrett Smith.] Google My Business (GMB)  is one of the most useful tools available for business owners who run small-to-midsize businesses. Equipped with many insightful features, Google has taken its position as the most popular

Attracting Attention: Top Strategies for Getting Your Startup Business Noticed

[This article was written by Hannah Whittenly.] If you have a startup business, you should know that you can’t become an overnight sensation. You need to put in the work and time necessary to attract the attention of investors and

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10 Industries Using Text Message Marketing for Business Growth

[This article was written by Michael Zhou.] Businesses tout the value of social media and email marketing. However, many marketers are overlooking the value of text marketing. But why use SMS marketing? In short, because using text marketing to build

Is Your Mobile Campaign Missing Something?

[This article was written by Ashley Kimler.]  While omnichannel retailers are experimenting with new technologies in their mobile marketing campaigns, there is one critical component they’re lacking. And if you don’t have it, it might make or break your project.

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