[This article was written by Gabby Rolette.] Unless your goal is to fail miserably, no business likes losing customers. The key to keeping customers from jumping ship is to build connections with them. Customers who feel connected to your business…

[This article was written by Dawn Castell.] The truth of the matter is that most clients prefer doing business with people they like, trust, and know. Without customers, there is no business. Acknowledging the fact that a client is the…

[This article was written by Dawn Castell.] We’ve all been there before. Something we’ve bought either online or in a store has failed to arrive at the appropriate date, and so we call the customer service line in order to…

[This article was written by Zack Halliwell.] As a small business or sole trader dealing with clients is a daily endeavour. Some are lovely and an asset to your business, others… can be politely called a headache. No matter how…

[This article was written by Dawn Castell.] Any business is only as strong as its customer base. You may spend all the money and time you have finding new ways to attract customers, but it’s being able to keep them…