“Going green” is all the fad—but for many businesses, it’s a fad reminiscent of the food industry’s obsession with “natural” marketing, where the term was bandied about as a marketing chip and any meaningful connection with health was essentially lost.
Similarly, a barrage of corporate “green” marketing terminology does not a truly green company make, and it’s easy to become numb to the idea that there really are good businesses out there doing really good things for the environment in ways that transcend marketing and self-promotion altogether.
But in business, the ability to assign value is king, and perhaps the problem with ecocommerce is that there’s no standard for really quantifying it. But thanks to Tim Gieseke and EcoCommerce 101, now we can.
According to Gieseke, “EcoCommerce . . . provides the framework to build an ecological intelligence system that allows the public arena of commerce to define sustainability.”
Gieseke shows us that economic development and bio-ecological preservation are more inherently connected than you might think, and that the two goals can be met (and, in fact, are one and the same) with coordinated effort and a renewed dedication to seeing economy and ecology through the same lens.
Gieseke points out that “sustainability” is defined by us, the participants in the economy. EcoCommerce 101 is a roadmap for reshaping the market to support a sustainable future we can all be proud of.
Comment to win!
We’ve got three copies of EcoCommerce 101 to give away, and we want you to have one of them! Simply leave a comment explaining how your business has contributed to a greener economy (or plans to in the near future). We’ll select three comments at random one week from now, on Tuesday, February 21st, and we’ll contact you for your shipping details if you win. Or, order your own copy from Amazon now!
***Congratulations to our winners! We will contact you for your shipping information. The rest of you—don’t miss Click&Inc’s next Business Book Giveaway!