In our second comment-to-win Business Book Giveaway contest, we bring you 6 Secrets to Startup Success: How to Turn Your Entrepreneurial Passion Into a Thriving Business by experienced entrepreneur, investor, and business consultant John Bradberry.
In 2007, Bradberry noticed a disturbing trend among business startups and set out to investigate why so many of them fail despite their investors and talented leadership. He designed a study so that he could isolate the differences between the successful companies he has started or invested in and companies that plummet shortly after opening their doors.
What he found was shocking—a surprising amount of entrepreneurs, Bradberry found, seem to let their passions lead them to jump feet-first into their business before they’ve done appropriate research or come up with a thoughtful plan for moving forward. The notion of having a plan when starting anything from scratch is standard procedure for many projects: building a house, renovating a deck, planting a garden, training a puppy—why should that crucial step of preparation and planning be left out of the equation entirely with something as important as starting a business?
To that effect, Bradberry brings his considerable experience and expertise to your small business. With 6 Secrets to Startup Success, you will learn:
- How to temper your passion for your new business so it doesn’t obscure your ability to think through business decisions clearly and logically
- How to start a small business that is researched, organized, and prepared for the future
- The things you should do today that can impact your business’s longevity
- How to shift your focus back to your customers and their needs, rather than your business and your desires
Complete with a valuable resources and references section, as well as workbook-style exercises to get you thinking down the right track, 6 Secrets to Startup Success can help your small business take the necessary steps now that can impact your success in the future.
We have one copy of 6 Secrets to Startup Success that we’re giving away to one lucky commenter on Friday, July 29th. So what are you waiting for? Comment to win a free copy and help your small business thrive! (And visit Bradberry’s blog, ReadyFounder, in the meantime for valuable tips and hints.)
Good luck, and thanks for playing!