Author: Guest Author

SMB Identity: How to Better Embrace Your Small Business’ Niche

[This article was written by Brooke Chaplan.] Some businesses have a broad scope with products or services that appeal to the masses, but you may run a niche business with a very specific clientele. When your small business has a

Private Vs Public Companies: What’s the Difference & What’s the Appeal for Businesses?

[This article was written by Hannah Whittenly.] As an investor, it is important to understand that there are two types of corporate structures. Some companies are privately held, while others are public entities. Understanding the difference between these two structures,

The Need For Speed: 4 Website Performance Tips

[This article was written by Michael Zhou.] Have you heard of user experience? It is trending and you should definitely know what it is. Providing a powerful user experience is vital to the growth and success of your business, especially

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How Business Execs Can Budget Money for Repairs

[This article was written by Rachelle Wilber.] Managing a business can be hard. It can be difficult even for the most impressive executives. If you’re a diligent executive who wants to reduce expenses that are associated with your business, intelligent

Applicable Marketing Strategies and Lessons from the Automobile Industry

[This article was written by Dawn Castell.] After facing many daunting challenges, the automotive industry has demonstrated a remarkable resilience. As recently as the 2008 crisis, automakers seemed all but doomed. However, a remarkable resurgence has occurred, causing businesses in

Small Work Environment? 4 Hacks to Help Home Businesses Save Space

[This article was written by Hannah Whittenly.] Starting your own home business may seem like the ideal solution to having more time with family and realizing your financial goals. Currently, there are over 38 million home-based businesses in the United