[This article was written by Samantha Higgins.]
At a certain point in the development and growth of a company, nearly all business owners, CEOs, and managers start to ask themselves the vital question of how to take their business to the next level.
Although the answer to this question could span a week-long workshop, in this article we’re going to take a look at five specific services your company can use that will help promote growth and secure your future.
While no two businesses are exactly alike, there are key areas for every company where hiring service-based solutions will allow a business to focus on what they do best. Let’s take a look.
1. SEO Services
A lot of companies try to take on the SEO battle internally. In many instances, this is a mistake. After all, anyone who’s wrestled with effective SEO understands that it’s a continuously changing force. The goalpost is almost always moving.
However, in 2020’s digital economy, the vast majority of businesses simply can’t survive without a powerful and prevalent online presence.
As a leader in your field of business, you probably have a high-level understanding of SEO and how its effective utilization drives a company to new levels of success. But do you have an internal team that knows how to maximize its potential?
Hiring a qualified SEO service company will bring the current best practices into your business in a hands-off way. Give them your goals, and let them do the dirty work for you.
2. Professional Marketing Agency
The word “marketing” encompasses a very broad range of factors. From online and offline advertising to branding, PR building, and word-of-mouth, are you 100% confident that you and your team and maximizing potential results?
For many companies, it’s hard to see the forest from the trees when it comes to their marketing campaigns. You know your product or service inside and out, you understand your target market. Your team crafts campaigns to reach them with your message. But often, internal campaigns become stale.
A professional marketing agency has the ability to view your company from the outside looking in. Because marketing is all that they do, they also tend to have a better understanding of how to impactfully reach the demographics that are key for your success.
Even the best in-house marketers in the world can get lost in the details of their own business. An agency can give your campaigns a fresh and effective breath of newness.
3. Managed IT Services
As you know, technology is changing at a more rapid pace than ever before in human history. In fact, with each passing month, the changes accelerate more. Does your IT department have the knowledge, time and resources to keep your business up-to-date with the constant changes? If it doesn’t that could be a problem for your business. According to Diverse CTI, a small business it services in Oklahoma City, OK, you want to create a seamless business experience. Therefore, if your own in-house team cannot keep your business up-to-date, then it could become a problem that you have to solve to create that seamless experience.
Of course, in modern business, every company needs to employ an in-house IT department. But to maximize the power of what technology can do to take your business to the next level, a managed IT service company is a must.
With the training, resources, and knowledge at their disposal, you’ll be able to entrust your technology needs and solutions to them without burdening your in-house team. Instead, they can focus on what they’re best at while your managed IT service company does the rest.
4. Customer Service
If you’re running a small business and want your customers to see you as a larger, more established business, outsourcing 24/7 customer service is a great idea.
Not only will you be able to service your customers at all hours of the day and night, but you’ll immediately have an entire team at your disposal without going through an extensive recruiting and hiring process.
5. Contracted Sales Representatives
Instead of hiring only internal sales reps for your business, consider hiring contractors that will sell your products or services for a commission. In other words, if they don’t produce results, they aren’t cutting into your payroll budget.
There are hundreds of thousands of contract salespeople looking for high-quality products and services to sell. With a few simple searches, they aren’t difficult to find.
If you’re looking for explosive business growth, these five services will help you get there. Beyond that, stay diligent, keep pressing your business forward and lead with intent.
Samantha Higgins is a professional writer with a passion for research, observation, and innovation. She is nurturing a growing family of twin boys in Portland, Oregon with her husband. She loves kayaking and reading creative non-fiction.