[This article was written by Samantha Higgins.]
Whether you’ve just started your real estate company or you’ve been in the industry for years, you should review the marketing and customer service strategies for your business often. Incorporating new tools into your real estate company to stay organized, promote your company effectively, and ensure that your customers are satisfied can give your company a better reputation and increase your chances of longevity in the future. Here are some tips to keep in mind.
Find Quality Software for Image Editing
The real estate industry is very visual so it’s important for you to have professional, high-quality graphics on your website, marketing materials, and social media posts. These images can help you attract clients and motivate previous clients to tell potential homeowners about your services.
You can use image-editing software like Canva, which is a software program that will assist you in editing graphics even if you’re a beginner. You can sign up for a free account to get access to various templates and stock images, or you can upload your own pictures. This type of software also provides features like icons, fonts, shapes, and photo filters that you can use to customize all your online promotional materials.
Software for Email Marketing
Even though there are several communication tools for you to choose from, email is still one of the most effective methods for staying in touch with your current clients and appealing to potential customers.
An email marketing platform dedicated to the needs of your clients can help move your real estate business forward. You need a program that allows you to learn more about CRM (customer relationship management)so you can send out newsletters each month and make edits to your agent website. It’s also essential to choose software that offers lead generation capabilities so you can keep up with potential buyers who may be interested in your services.
If you also own properties, you should also use landlord software to screen clients based on who responds to your emails. The software will also allow you to accept rent payments and keep track of maintenance repairs. Landlord software also allows you to list new properties as they become available.
Apps that Provide Digital Scanning
Real estate involves lots of paperwork. However, most modern agencies digitize most of their documents so they can send paperwork to clients via email. That’s why you need digital scanning apps that will allow you to do business quickly and efficiently. These apps also make it easier for you to keep an online paper trail so you can refer to essential documents when you need them. To use most scanning apps, you’ll need to take a picture of the document and the app will turn the document into a PDF that you can email to your clients.
Using an app that allows you to scan your documents also gives you the ability to send paperwork as soon as it’s signed. This can accelerate the closing process, which is beneficial to both you and the client. However, you should still make sure you send the documents to your attorney and ask about whether the scanned paperwork is legally binding in your city or state.
Social Media Management Software
If you’re running a business these days, you need to have a social media presence. It’s important to use software that will allow you to schedule posts so you can keep your followers engaged and informed. You can even plan ahead to make sure your posts are appearing during times when your followers are active online. Select an app that lets you review analytics so you’ll know which type of posts are the most interesting to your potential customers.
Online Floor Plan Builder
Finally, you can make your marketing even more interactive by giving your clients a chance to see online floor plans of the properties you manage. This allows future homeowners to take a look at the space before they visit it in person. Some software allow you to take pictures of your properties on your phone and fine-tune the photos so you can create an attractive floor plan.
If you’re looking to engage more clients, these marketing tools are must-haves for your real estate business. If you work with a team, be sure to collaborate with your colleagues about the resources that would be most beneficial for your real estate business.