[This article was written by Tania Longeau.]
If you’re familiar with all kinds of social media platforms, then you likely know how important they are to the success of a business. Utilizing social media allows businesses to increase their outreach, to communicate with their consumers, and it often helps to reach out to younger audiences.
Those who are starting or who are currently managing small businesses should certainly have a strong understanding of social media and what it can do for their success. There are lots of great blogs and businesses with helpful information, and keeping up to date with the latest in social media tech is likely to give companies a leg up on the competition.
While platforms like Instagram and Facebook can do wonders for a business’s success, another social stream that business owners should be looking into is podcasts. Podcasts are audio files that can be downloaded and played through laptops, phones, and tablets, and there are virtually thousands to choose from. Some podcasts are about gardening; some are about poetry, and others are about building a business and establishing a brand.
For those who are starting or who are currently running a small business, podcasts are a crucial tool to getting all of the latest and most informative news from successful business owners. What’s great about podcasts is that you can listen in and learn valuable information all while driving to work, while you’re at the gym, or even for a lesson at home.
To help you gain insight into these awesome podcasts, here are 5 of the best podcasts every small business owner should listen to now:
- 1 Simple Thing with Dave Kirby
This popular podcast caters to all kinds of businesses but pinpoints small businesses specifically to help owners create more flourishing success both in their business and in their personal life as well. Host Dave Kirby brings on experts in every podcast, in order to help small business owners focus on one topic a day and how they can improve that aspect of their business or personal life.
Kirby doesn’t present himself as an expert but instead brings on people to help both his audience and himself learn how to be more successful one day at a time. Both the podcast and Dave Kirby’s website are full of helpful information that is up to date and relevant to the things going on in the world today.
Whether it is about starting a small business, working toward retirement, or avoiding becoming overwhelmed, Kirby covers all of the easy and tough topics with a positive outlook that is perfect for your morning commute or at the end of a long day.
Those listeners who are looking for straight-up, no-nonsense information and advice will want to check out Mixergy, hosted by Andrew Warner. This podcast covers all of the things you could possibly know and learn about starting a business and building it into a successful industry that spans as far as you want it to.
There are more than 1,000 different interviews to listen to, including those from entrepreneur greats such as Barbara Corcoran from the Corcoran Group, Jimmy Whales from Wikipedia, and Shep Gordon’s podcast “They Call Me Supermensch.”
Whether you’ve got the start of a promising business or you’re slowly watching yours fall apart, there are all kinds of solutions and helpful pieces of advice to consider through these interviews with some of the entrepreneur greats of the few decades.
- How to Start a Startup
This unique podcast is not a daily or weekly offering of new information; however, it is a collection of pre-recorded lectures that should be heard or watched by anyone who is planning on beginning a startup.
This “podcast” is more a series of videos that are a collection of lectures given by Y Combinator president Sam Altman. Altman gave a one-semester crash course on starting your own business to a lucky group of hopeful students, providing all kinds of invaluable information to apply to their own startups.
During the semester, Altman brought in 29 Y Combinator guest speakers who offered all kinds of helpful information, including topics such as the tools needed for a startup, hiring and culture, designing hardware, and how to talk to investors.
The series of video lectures are free to access online and can easily be converted into mp3 downloads for daily listening.
- Self Made Man
When it comes to building a startup, it isn’t all about the money or the people you pass getting where you want to go. In order to be happy with your success, you also need to be happy with the person you see in the mirror every day. This podcast is focused around the topic of self-improvement, where Mike Dillard hosts a variety of topics on a daily basis that helps entrepreneurs look inward.
The goal is to learn how to improve yourself before you focus on improving your business. The podcast has had all kinds of visitors with a wide range of topics, including relationships, love and loyalty, giving back, and transforming every aspect of your life for the better.
Don’t worry though—the podcast also offers a healthy dose of business, investing, and finance for those who want a good balance of personal and work life advice.
- The Full Ratchet
Lots of people can build a great start-up, but not everyone knows how to ask people to start investing. The Full Ratchet is a result of this kind of road block for entrepreneurs, and it’s hosted by Nick Moran, who found himself in the same position.
How do I become a good investor? How does the investing process work? How do I speak to investors I’m interested in working with? This insightful podcast brings in investor veterans every week to give you a weekly dose of investment information, current trends, and all of the basics you’ve been looking for with a straightforward approach.
If you want to make your daily commute or gym session even more meaningful, be sure to catch some of these great podcasts for small business owners. These examples are chock-full of interesting and insightful information, which can help you build your business with smart, effective strategies and foolproof approaches.
Tania Longeau serves as the Head of Services for InkjetSuperstore.com Tania oversees a team of Operations and Customer Service Reps from the Los Angeles headquarters. Before joining InkJet Superstore, Tania was a team leader and supervisor working for one of the biggest mortgage and real estate companies in the country. She is a happily married mother of one who enjoys spending time with her family and reading in her leisure hours.