[This article was written by Lizzie Weakley.]
As a business owner, it is vital for you to keep up with your customer base in order to drive your growth forward. No matter what stage your company is in, following some of these simple guidelines can allow you to better build and maintain a stronger relationship with your clients.
Keep Up with Social Media
One of the best and most recommended ways for anybody to keep up with their customers is to have a strong social media presence. Make sure that you can speak with your customers in a viral and personable manner through various social media platforms. Your fans will want to know what your company is up to, and having an established presence of Facebook and Instagram can be ideal for the future of your business growth.
Follow Through on Promotions
Another good way to maintain and strengthen relationships with your clients is to work with plenty of promotions and deals. Not only does this encourage your clients to pay attention to what you are doing, it also allows them to spread the word about your deals and sales. This can be especially efficient if your business is based in services, as you can encourage a lot of returns on your investments through the appropriate practices.
Establish SMS Services
Another excellent way to keep in touch with your clients is to use SMS and email marketing strategies. When you have a business SMS service provider, such as Text Request, you can streamline all of your emails and have your clients keep up to date on the latest developments in your business. Try to use the SMS services as strategically as possible, as you stand a better chance of encouraging your clients to keep up with your practices.
Be sure to follow up sales and phone interactions with surveys. This will encourage your customers to let you know about their experience with your brand. This can be one of the best ways for you to learn about where you need to improve and where you need to keep things the same. Try to keep your surveys brief but specific in the areas that you think you want to improve.
Regardless of the field of business your company is established in, you can look forward to a much more streamlined advertising and managing experience when you know how to stay connected with your base. Employ these methods and be sure to pay attention to feedback in order to build your base more efficiently.
Lizzie Weakley is a freelance writer from Columbus, Ohio. In her free time, she enjoys the outdoors and walks in the park with her three-year-old husky, Snowball.