[This article was written by Rachelle Wilber.]
If you are a business owner in the consumer goods industry, you likely know that it can be very challenging to find and attract customers. One way that many businesses are able to attract customers today is through quality packaging. While it is often overlooked, having good packaging can be a great selling point. There are four tips that you should consider when picking packaging for your business.
Think about Shelf Space
If you are planning on selling your packaging through brick and mortar stores, it is important that you consider how the product will be sold in stores. Most companies today will want to have packages that are stackable. This will allow a retailer to hold more in their store, which will then also lead to higher sales for the business selling the product.
Consider Specialty Packaging Needs
When you are considering your packaging needs, you should also consider whether or not you need to have a special type of packaging. For example, if you have a product that contains certain chemicals or other hazards, you will need to work with a specialty packaging company like seidlerchem.com. This will help to ensure that your products such as chemicals for nutraceuticals are kept properly secure and that consumers are safe.
Use as Opportunity to Brand
While there are many different functional aspects of packaging, you should also consider it a great opportunity to build your brand. If you are trying to attract customers, you will need to have a good brand and company image. When you are developing packaging, you should do your best to portray a brand logo and other information onto the packaging. This will help to ensure that customers are able to better recognize your brand and also understand what they are buying.
Finally, all companies today also need to consider the impact that they are having on the environment. While the packaging is something that may seem wasteful, there are still ways to make it better for the environment. One of the best ways to do this today is by using supplies that are recyclable and bio-degradable. Not only will this be better for the environment, but it can also create a good image from the consumer’s perspective.
Ultimately, packaging for products is a very individualized concept. Because of this, you should work with your marketing and operations teams to find a packaging type that works for you and your business. This will help to make your product stand out, which can increase sales.
Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor’s Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn’t on her porch writing in the sun, you can find her shopping, at the beach, or at the gym. Follow her on Twitter and Facebook: @RachelleWilber; https://www.facebook.com/profile.php?id=100009221637700