[This article was written by Anica Oaks.]
As a restaurant owner, you have a lot on your plate. One of the tasks most owners never think about when they’re getting ready to open a restaurant is that of building a website. Despite this fact, having a good website for your restaurant is one of the most important things you can do to ensure its success. Here are four tips that will help you get your new website started properly.
Invest in a Good Web Designer
Rather than trying to build a site from scratch yourself, it’s usually best to hire a professional web designer to make the site for you. Web design is a specialized skill, and your time will be better spent working on your business. Hiring the right designer can make getting your site up and running a breeze.
Put Your Full Menu on the Site and Keep it Updated
The biggest reason potential customers will visit your site is to view the menu. In order to draw people in, it’s best to have your full menu easily viewable on your website. Fortunately, there are customized menu software solutions out there that make it easy for you to put the menu up so that visitors can browse it. You should also be diligent about updating your menu page as new menu items and specials become available.
Make Your Site Mobile Responsive
These days, most people search for restaurants on their smartphones. To keep up with this trend, it’s critical that your site be mobile responsive. If potential customers can’t easily browse your site on their phones, they probably won’t end up walking through your door. If your site functions well in its mobile format, though, it’s sure to help you attract new guests.
Use an Image Gallery to Show Off Your Food
When it comes to food, people respond very well to visual imagery. Putting high-quality pictures of your signature dishes in an image gallery is one of the best ways to show potential guests the quality of your food. You can also include pictures of your dining room, bar and other parts of your restaurant to give customers an idea of the general atmosphere.
By following these four tips, you can create a great website that wills show off your restaurant in its best light. Whether you own a fine dining establishment or a cozy pub, these tips will help you create a great site for your restaurant.