[This article was written by Lizzie Weakley.]
Marking a business, brand, or even an individual is possible with a variety of tools, resources, and ad platforms today. From standard print and direct mail marketing to social media marketing as well as traditional radio marketing, there are a few surprisingly effective ways to market your business that can help you achieve any level of success you envision for yourself.
Developing a working content marketing strategy is one of the most important aspects of building a successful online presence for any business, brand, or idea. Using your content marketing strategy, share useful, engaging, and unique content with a wanting audience of prospective customers or clients, attracting them to your website, or to learn more about what you have to offer.
Classic Television and Radio Ads
Using linear TV or traditional radio time to advertise your business may not be the first avenue that comes to mind when strategizing your next marketing campaign, but they can be highly effective solutions. Although today, millions of people from around the globe have ditched their cable television packages in exchange for subscription packages, linear TV ads and campaigns still hold plenty of value. With a linear TV campaign, you can save on costs while also helping to spread the word about your business and/or brand to the mass market in less time.
Social Media Marketing
Social media marketing has become one of the most popular and sought-after resources by professional and seasoned marketers. With social media marketing, the options become virtually endless with the use of multiple platforms such as Facebook, Instagram, Pinterest, Twitter, and even live-streaming sites such as Periscope and Snapchat.
Using social media marketing is not only a great way to maximize your online visibility and reach, but it is also affordable and cost-effective, perfect even for those who are just getting started for the first time.
Using traditional direct mailers is another way to help a business or brand to stand out. Use direct mailers to set yourself apart from local competition and to help solidify your brand’s place in the market or industry of your choice.
Understanding the ins and outs of marketing is essential as a business owner or as a professional marketer. Once you are familiar with various marketing tools and methods available, you can begin putting together a marketing and advertising strategy that is sure to help with generating leads, attracting online followers, and ultimately, generating revenue for your business and brand.
Lizzie Weakley is a freelance writer from Columbus, Ohio. In her free time, she enjoys the outdoors and walks in the park with her husky, Snowball.