[This article was written by Meghan Belnap.]
If you want to effectively get the attention of potential customers, video is the best medium to use. People are naturally drawn to video, meaning that if you can create engaging content, you will be able to hold their attention for the duration of your ad. An engaging ad campaign isn’t something that you can just throw together in an instant, though, meaning you need to follow certain steps to make the most of this opportunity.
Decide on an Overall Theme
If you’re going to use multiple ads in your campaign, it’s important to decide on a central theme for the campaign so that each ad plays around a central message. Skipping this step could cause mixed messaging that could dilute the message you’re trying to send. By uniting all of your ads around one message, though, you will ensure that each ad builds on the other ads, all while increasing the interest of potential customers.
Choose a Production Company
Creating quality video content can be quite difficult to do. If you don’t have any experience or training in creating videos, you could end up doing harm to your business as a result of your ad campaign. Therefore, it’s wise to recruit a film production company to ensure that the content that is created will click with your target demographic so that you don’t waste your advertising dollars.
Choose Personal Visuals
To better engage with potential customers, it’s important to avoid generic information that could be true of any company. Instead, you need to understand how to communicate your company’s value proposition in the span of 30 seconds or less to people who may have never heard of your company. This means that you need to be succinct, specific, and personable so that people learn enough during the video to be able to engage further with your business.
Place It Correctly
Once you create engaging videos, it’s important to place them strategically so that they have the maximum impact. You can place your videos on television, online, and even use audio-only versions on the radio. Just be sure to do demographic research before you place your ads to ensure that you use the correct medium for your particular business.
After you have created, produced, and placed your ad videos, it’s time to analyze their impact. After all, you want to be sure that you understand the impact that your ads are having so that you know how to move forward. By checking on advertising insights, surveying new customers, and using other measurements, you will be well on your way to creating your next effective ad campaign based on the feedback you get from this one.
Meghan Belnap is a freelance writer who enjoys spending time with her family. She loves being in the outdoors and exploring new opportunities whenever they arise. Meghan finds happiness in researching new topics that help to expand her horizons. You can often find her buried in a good book or out looking for an adventure. You can connect with her on Facebook right here and Twitter right here.