[This article was written by Rachelle Wilber.]
Many businesses start out as small ventures with only a few people to fill their ranks. Founding members usually handle a range of responsibilities and juggle multiple job titles at once. However, there are some key personnel that every business should try to hire in order to be successful.
Products and Services Manager
Many businesses sell physical products, but even if yours doesn’t, you’ll still sell services to your customers. Your core products and services represent the backbone of your business model. It makes sense to hire someone who has a complete understanding of what you are offering to people and a desire to innovate those offerings when necessary. This is essentially a subject matter expert that understands how the products benefit your customers, how best to produce it, and how competitors might try to market something similar.
Understanding how a product or service works is not the same as packaging and selling it. An expert in marketing can help you decide on the best approach to convince potential customers that you have something they need. Your direct competitors in the market will already offer things that might seem similar to your target audience. A marketing expert can help you point out where your business shines and the differences that make it worthwhile.
Information technology makes up a huge segment of any business in today’s modern world. The field is so wide and varied that it would be almost impossible for your business to function at its best without someone that understands everything that could go wrong. Hiring at least one professional that has training in managed IT operation services for businesses will help you make sure that things keep running smoothly. Your employees, customers, invoices, filing system, records, and more will all benefit from an IT expert’s guidance.
Many businesses make the mistake of handling customer complaints or support issues only when someone has the spare time available to deal with such things. Unfortunately, this sends a message to your clients that supporting your customers is not a top priority. Hiring someone with specific skills and training related to customer service and interaction will ensure that you always have dedicated support ready to help customers in need. It will save you a great deal of frustration and could keep customers coming back for more business.
These are just four of the essential professionals every business should consider if they want to succeed. Each one has a variety of skills that cover a broad range of business solutions.
Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor’s Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn’t on her porch writing in the sun, you can find her shopping, at the beach, or at the gym. Follow her on Twitter and Facebook: @RachelleWilber; https://www.facebook.com/profile.php?id=100009221637700