[This article was written by Anica Oaks.]
Most people are connected to the web these days. Because of this, more business owners have moved their marketing efforts online. Many of these marketing strategies are as effective, if not more so, than their offline counterparts. If you’re ready to capitalize on the online marketing boom, here are four of the most effective online marketing strategies around.
If you’re not familiar with affiliate marketing, it’s a clever and inexpensive way to get others to promote your brand. Here’s how it works. Those who wish to promote your business and earn a commission in the process are given a special affiliate link. If a customer clicks on that affiliate’s link and then subsequently buys a product or service because of it, the affiliate earns a commission and you earn a customer. It’s a simple but effective concept.
Search engine optimization or SEO allows you to capitalize people’s Internet searches. When people search the web for goods and services they want, they use some specific keywords to find those products and services. If you use those same keywords in the content on your website, you’ll naturally attract pre-qualified traffic to your site and increase your chances of making a sale.
Email marketing is the digital cousin of a direct mail marketing campaign. It’s also as effective as a traditional mail marketing campaign – maybe even more so. Certainly, it costs less in the long run because you don’t pay for the cost of postage. If you maintain an email list, and you should, then you’ll want to offer special sales and discounts to your email list customers on a regular basis. This increases your sales and improves your engagement levels with your customers.
The internet has changed consumer buying habits. Customers are much more likely to thoroughly research goods and services before they buy. That’s why savvy business owners have adopted content marketing – that is blog posts, informational videos and white papers, social media posts and more – as a promotional strategy.
These informational pieces allow customers to get to know your brand during the research stage of the buying process. If the information you provide is solid enough, you establish your position as an industry expert, making the customer much more likely to buy from you in the long run. Better yet, compared to many forms of marketing and advertising, content marketing is relatively cheap.
The Internet is teeming with people who are ready to buy goods and services just like yours. When you adopt online marketing techniques, like content marketing or SEO, you’re more likely to attract some of these customers. In the process, you’re likely to spend less money and get better results than you would with other kinds of marketing and advertising agency strategies.
Freelance writer and web enthusiast