[This article was written by Meghan Belnap.]
When it comes to marketing, business owners are essentially playing a numbers game. Reaching as many potential customers as possible should be your primary goal, and that is why you need to come up with a comprehensive marketing strategy that connects with all types of consumers.
Spread Out Your Television Ads
According to a recent study, the average American family is watching almost eight hours of television per day, and that makes this an excellent advertising medium. In order for your commercials to be effective, you must spread them out across multiple stations and times. After your commercials have been on the air for a short period of time and you have some data to work with, you can then focus on specific slots and stations.
Work with a Hispanic Marketing Firm
It should come as no surprise to anyone that Hispanic advertising is an absolute necessity. If you aren’t sure where to start with this demographic, then you need to consider hiring a Hispanic marketing firm. One of those firms can help you come up with an effective marketing strategy that reaches this vital market. The Hispanic demographic is growing very quickly, and you must tap into that market if you want your business to thrive.
Consider Non-Traditional Marketing Mediums
Television and radio ads continue to be incredibly effective, but you should consider other mediums and platforms as well. Non-traditional options such as putting up advertisements on the sides of trucks can be inexpensive, and that tactic could expose your brand to thousands of consumers every day. You should also consider sponsoring local organizations and teams to further spread your brand name. In some cases, sponsoring a non-profit might even be considered a charitable donation, and that could save you money on your taxes.
Build a Solid Social Media Following
Very few marketing mediums are as vital as social media, and you must make sure that your business has a solid presence on all of the most popular platforms. Once you have created accounts on those sites, you need to keep a close eye on them so that you can answer questions and respond to feedback. In many cases, your social media accounts are going to be your first touchpoints with potential customers.
After you have an established marketing plan, you must carefully track the results in order to see what needs to be changed. No strategy is ever going to be perfect, and you need to make constant adjustments if you want every penny in your marketing budget to count.
Meghan Belnap is a freelance writer who enjoys spending time with her family. She loves being in the outdoors and exploring new opportunities whenever they arise. Meghan finds happiness in researching new topics that help to expand her horizons. You can often find her buried in a good book or out looking for an adventure. You can connect with her on Facebook right here and Twitter right here.