[This article was written by Lizzie Weakley.]
Curb appeal applies not only to homes for sale, but also shops vying for customer attention. When a visitor steps into your place of business, you want it to exude a warm and inviting welcome. Here are four ways to create an irresistible vibe for your shop.
Infuse your business with sensory elements: taste, touch, sight, sound, and scent. Play soft background music in a genre that will appeal to your target customers, whether it be country, jazz, or rap. Use a color decorating scheme, and theme that will grab visitors’ attention, such as neon bright hues or soft pastel shades, depending on your desired customers. You may be able to circulate a light scent or set out some seasonal florals and spices to freshen the air. Consider offering small mints or wrapped chocolates to guests who browse the shop’s offerings. Samples that can be handled or touched help to engage customers directly with products they are inclined to buy.
Store associates should be looking for and attuned to customer needs. If they notice several guests commenting on the cold air in the shop, the heat may need to be turned up. Customers who appear uncertain should be offered assistance. Strive for a balance of associate support and customer freedom to shop uninterrupted. Ensure that the aisles are uncluttered, that associates are on hand for questions, and that dressing rooms and restrooms are clean and tidy.
Post signs that warn shoplifters about surveillance and theft penalties. Make cameras visible so criminals are deterred, and customers are reassured. If security personnel are employed, have them take visible positions where they can be easily seen and approached if needed by customers who suspect or have observed shoplifting. Sales associates sometimes carry a purse and wear a coat to appear to be customers while trying to catch shoplifters in the act.
Set up flashpoints of focus for customers to readily see and visit. Shopfitting can help you get the space you need to effectively advertise. Endcaps and specially-decorated countertops are great places for featured products or discounted items that will catch shoppers’ attention. Depending on the size of your shop, you can also use signs directing visitors to such displays, or make loudspeaker announcements about special areas of interest.
With minimal cost and effort, your shop can stand apart from the rest to bring in new and curious customers that will appreciate your efforts. Welcoming touches can get noticed by visitors looking for a unique shopping experienc
Lizzie Weakley is a freelance writer from Columbus, Ohio. In her free time, she enjoys the outdoors and walks in the park with her three-year-old husky, Snowball.