[This article was written by Hannah Whittenly.]
Whether you’re a small or large business, there are a few major aspects of running a company that most business owners tend to neglect. From using effective marketing techniques to regular bookkeeping around the office, here are four major areas of business that business owner can’t afford to neglect.
If your business is thriving, it’s easy to forget that you need to continue using proven marketing techniques to boost conversion and foot traffic to your site. However, some business owners forget how important it is to market their company in general. When starting up a company or working on continuing its stride, remember to invest in marketing to watch your sales statistics soar.
Another large part of companies that most business owners tend to not spend a lot of time on is customer service. In fact, smaller businesses usually have little customer service, such as an email to reach out to. However, a direct customer service line is incredibly important for your customers to have. After all, the last thing you want is clients calling you in the middle of the night to sign up for services. Instead, invest in outsourcing your customer service and setting regular office hours so your clients know the best time of day to contact you and your business.
If you run a company that needs to use trucks or cars to complete your service, then the fleet is an incredibly important part of the business. You must do your best to ensure that your vehicles are safe to use and kept in good condition. This means performing regular preventative maintenance to ensure they do not break down. You should also purchase durable truck tarps to cover your vehicles and protect the items that you are transporting.
Keeping solid records is an essential part of running a business. Though you can hire a professional bookkeeper, it is a good idea to be personally involved in the bookkeeping. This information is vital. It offers knowledge about your finances and the success of your company, helping you to create new goals and continue to grow your company. Good bookkeeping is also essential when tax time comes around. The last thing you want is for your company to be audited.
Although running a business can be hard, there are a quite a few aspects of it that you can’t get behind on. Customer service, bookkeeping, marketing, and your fleet are the four most important aspects of your company that you can’t lack time and effort on. Hopefully, with the help of our tips above, you can focus on these areas of business and rise above your competition.
Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake.